Essity Reports Strong Performance Amid Economic Challenges

Continuous Growth and Resilience in Tough Times
Essity's recent interim report for the second quarter of 2025 showcases the company's ability to navigate through economic headwinds while maintaining a focus on growth and innovation. Even with a challenging economic backdrop, Essity demonstrated a stronger financial performance, indicating a commitment to both its customers and the broader market.
Financial Highlights
In the second quarter of 2025, Essity reported net sales amounting to SEK 34,185 million, reflecting a decline of 6.6% from the previous year. However, when excluding the adverse effects of currency translation, the company actually achieved an increase in sales of SEK 699 million. The organic growth stood at 1.9%, with a notable contribution of 0.2% from volume and 1.7% from price/mix.
EBITA and Profit Metrics
EBITA for the period fell by 12% to SEK 4,628 million, while excluding integration and acquisition costs (IAC), it decreased by 13% to SEK 4,693 million. This decline was partly offset by improved gross margins supported by pricing adjustments aimed at mitigating rising costs. The EBITA margin excluding IAC came in at 13.7%, slightly lower than the 14.7% reported last year, showcasing resilience amid fluctuating market conditions.
CEO's Insights
Ulrika Kolsrud, the newly appointed President and CEO of Essity, spoke about the challenges faced during this quarter. She highlighted the achievement of positive organic sales growth and the company’s earnings of SEK 4.7 billion, thanks to their robust portfolio of essential hygiene and health solutions. Despite a weak economy that limited volume growth, Essity remains focused on serving its consumers effectively.
Challenging Market Dynamics
Particularly in the Consumer Goods sector, incontinence and feminine care products showed strong performance. However, the baby care market presented challenges due to low birth rates and heightened competition. The hospitality sector faced reduced demand, impacting the Professional Hygiene segment, while healthcare experienced some difficulties, particularly in certain markets affecting incontinence products.
Strategic Investments and Future Directions
Essity recognizes the importance of its solutions regardless of the wider economic environment. Significant investments are being made to enhance product offerings across various market segments. Recent upgrades have been implemented in the Consumer Tissue category, particularly with brands like Cushelle Simply Soft and Lotus Comfort, appealing to cost-sensitive consumers.
Growth Initiatives
Essity is committed to executing several growth strategies in profitable categories and attractive markets. There are promising outcomes from initiatives related to JOBST Lymphology, Cutimed Advanced Wound Care, and TENA Men. The company is enthusiastic about harnessing potential growth through focused marketing and customer engagement strategies.
Customer-Centric Focus
Kolsrud emphasized the need for a stronger focus on both customers and consumers since she took over as CEO. Engaging with employees and gathering insights from within the organization have been pivotal. She expressed enthusiasm for enhancing Essity's competitive edge and increasing market shares through effective consumer interactions.
Aiming for Broader Reach
Essity currently touches the lives of around one billion people globally across 150 countries, recognizing that there are still seven billion potential customers. The company remains determined to expand its reach, aiming to improve the quality of life through its health and hygiene products while creating lasting value for shareholders.
Presentation Announcement
To discuss the interim report further, Kolsrud and CFO Fredrik Rystedt will hold a live webcast and teleconference. Interested participants are encouraged to join the call and may reach out in advance for any queries regarding the report.
Frequently Asked Questions
What were Essity's main financial highlights for Q2 2025?
Essity reported net sales of SEK 34,185 million with an organic growth of 1.9% despite a challenging economic climate.
Who is the President and CEO of Essity?
Ulrika Kolsrud is the President and CEO of Essity, having assumed the role in June 2025.
What impact did currency translation have on Essity's sales?
Currency translation effects negatively impacted both net sales and earnings, although the company showed growth when adjusted for these effects.
Which segments showed growth during the second quarter?
Incontinence and feminine care products showed strong growth, while the baby care segment faced challenges.
How is Essity planning to increase its market presence?
Essity aims to accelerate profitable growth through enhanced customer focus, strategic investments, and effective marketing initiatives.
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