Essential Software Trends and Top Stocks to Watch in 2025
Key Trends in the Software Sector for 2025
Tech stocks are navigating a challenging environment, yet the U.S. software sector continues to present significant opportunities. As consumer and enterprise AI adoption accelerates, analysts at BofA suggest that we are entering the third major tech cycle. The current pricing of software stocks is relatively favorable, especially given the advances we've seen in the sector over recent years.
BofA points out that the U.S. Software sector saw impressive gains while also highlighting emerging trends that can influence future growth. Notably, the advent of Agentic AI—an area where AI systems can initiate actions without constant human intervention—stands to reshape the growth trajectory for software businesses.
Five Key U.S. Software Trends for 2025
- Transitioning from AI Pilots to Production: As more companies successfully implement AI solutions, they are moving beyond pilot projects and into full production. This shift is expected to fuel a surge in investment for software that enhances enterprise AI capabilities.
- Quantitative Insights into AI Adoption: The qualitative insights provided in early 2025 regarding AI adoption will likely evolve into quantifiable metrics reflecting revenue increase in the latter half of the year, paving the way for substantial monetization in 2026-27.
- AI-Driven Budget Prioritization: Businesses are increasingly prioritizing AI investments, often at the expense of older, less critical IT projects.
- Growth of Agentic AI and SLM Solutions: Demand for Agentic AI and small language models (SLM) is set to accelerate, providing companies with enhanced automation capabilities and efficiency improvements.
- Rise of Low-Code and No-Code Development: The proliferation of low-code and no-code platforms is transforming how teams handle IT development and security, allowing for greater productivity across various organizational functions.
Three Significant Themes in Software for 2025
- Integration of Agentic AI as a Differentiator: As competition becomes fiercer, firms that effectively integrate Agentic AI into their offerings stand to capture a notable share of the expansive $12 trillion U.S. Services industry.
- Boost in Enterprise IT Budgets: Larger organizations are anticipated to ramp up IT spending significantly in 2025 and 2026, while smaller businesses may continue to face spending constraints.
- Continued Cloud Migration: The steady movement towards cloud solutions will optimize efficiencies, ultimately fostering revenue growth for various cloud service providers.
Top 10 Software Companies to Watch for 2025
According to BofA, the Customer Relationship Management (CRM) and Infrastructure sectors are particularly well-positioned to capitalize on these trends. Here are the top 10 software stocks to consider for 2025: Salesforce Inc (NYSE: CRM), HubSpot Inc (NYSE: HUBS), Microsoft Corporation (NASDAQ: MSFT), ServiceNow Inc (NYSE: NOW), Datadog Inc (NASDAQ: DDOG), GitLab Inc (NASDAQ: GTLB), Global-E Online Ltd (NASDAQ: GLBE), Five9 Inc (NASDAQ: FIVN), Monday.Com Ltd (NASDAQ: MNDY), and Asana Inc (NYSE: ASAN). With various factors driving growth in the software industry, these companies are likely to lead the charge in innovation and return on investment.
Frequently Asked Questions
What are the key trends in the software sector for 2025?
The major trends include the transition from AI pilots to full-scale production, prioritized AI spending, and the rise of Agentic AI technologies.
Which companies are highlighted as top stocks to own for 2025?
The top 10 companies include Salesforce, HubSpot, Microsoft, ServiceNow, Datadog, GitLab, Global-E Online, Five9, Monday.Com, and Asana.
How is AI expected to influence software investments?
AI adoption is predicted to lead companies to allocate more resources towards AI projects over traditional IT investments, enhancing growth prospects.
Why are low-code and no-code solutions gaining popularity?
The availability of these platforms enables teams to streamline IT development processes, improving efficiency without requiring extensive coding expertise.
What economic factors might impact small businesses in 2025?
Small business IT spending is expected to remain constrained due to various macroeconomic challenges, contrasting with growth in enterprise investments.
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