Eshbal Expands U.S. Market Reach with Strategic Moves
Eshbal Strengthens Its U.S. Leadership Team
TSXV: ESBL
Eshbal Functional Food Inc. (TSXV: ESBL), known for its innovative gluten-free and health-oriented food products, is thrilled to unveil two pivotal developments aimed at bolstering its expansion in North America.
Acquisition of Dare to Be Different Foods
In a significant move to enhance its product portfolio, Eshbal has signed a binding Letter of Intent (LOI) to acquire a majority stake in Dare to Be Different Foods, a trailblazing company based in the United States. This strategic acquisition is expected to provide Eshbal with a 55% interest in Dare to Be Different Foods, which specializes in creating low-carb and gluten-free products made from natural ingredients such as broccoli and cauliflower. Their range includes popular options like crusts, crisps, and gnocchi, available through natural grocery outlets and online platforms.
This acquisition will encompass a cash subscription from Eshbal for newly issued securities of Dare to Be Different Foods, alongside the issuance of Eshbal Shares to existing shareholders of D2BD. The total sum will be determined after due diligence, with potential additional shares to be issued upon meeting specific revenue targets. Finalizing this acquisition is subject to customary conditions and the approval of the TSX Venture Exchange.
Appointment of New Chief Commercial Officer
Furthermore, Eshbal is delighted to announce the appointment of Avi Markus as its Chief Commercial Officer for North America. Mr. Markus brings an impressive track record, with over 25 years of experience in the consumer-packaged goods sector, particularly in better-for-you food brands.
Before joining Eshbal, he held prominent positions, including SVP, North America Retail at Else Nutrition and a founding partner at The Matzo Project. His background is rich with achievements, co-founding notable brands like Nourishtea and BEON Energems, and he has executed senior roles at Unilever Canada and Shoppers Drug Mart. Mr. Markus is well-versed in the grocery, drug, and food service channels, with expertise in e-commerce and direct-to-consumer strategies.
In his new role, Avi Markus will oversee the company's commercial operations in North America, managing sales, distribution, and forging new partnerships.
Upon his appointment, Mr. Markus expressed his enthusiasm: "Joining this innovative team at Eshbal is a remarkable opportunity. Eshbal is already recognized as a leading name in healthier food solutions, and I am eager to bring our products to more retailers and foodservice accounts across the U.S. and Canada."
About Eshbal Functional Food Inc.
Eshbal Functional Food Inc. is committed to advancing health-centric food innovations. The company engages in extensive research and development to deliver a diverse range of products including gluten-free, vegan, low-carb, and sugar-free options. Their product line caters to an array of sectors, including industrial, foodservice, and retail clients.
Currently, Eshbal is focusing on growing its footprint in North America following a successful reverse takeover that positioned it on the TSX Venture Exchange. Eshbal is devoted to enhancing personal wellness and making nutritious food solutions more accessible.
Frequently Asked Questions
What is Eshbal's latest acquisition?
Eshbal has signed a Letter of Intent to acquire a 55% stake in Dare to Be Different Foods, which specializes in low-carb and gluten-free products.
Who has been appointed as the new CCO of Eshbal?
Avi Markus has been appointed as the Chief Commercial Officer for North America, bringing extensive experience in consumer goods.
What are Dare to Be Different Foods known for?
Dare to Be Different Foods focuses on creating natural ingredient products, including gluten-free crusts and snacks made from broccoli and cauliflower.
How is Eshbal expanding its market presence?
Eshbal is expanding through strategic acquisitions and by appointing experienced leaders to spearhead its operations in North America.
What is Eshbal's mission?
The mission of Eshbal is to improve personal wellness by offering innovative and healthier food solutions that are accessible to everyone.
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