Equity CRE Expands Its Horizons with a Bold Rebranding Strategy

Equity Retail Brokers Rebrands as Equity CRE
Steve Jeffries and Senior Agents Join Equity CRE
Equity Retail Brokers, a notable name in retail real estate for over two decades, has proudly transitioned to Equity CRE. This rebranding comes as part of their strategic vision to broaden their services beyond retail to include industrial, office, and multifamily real estate. The transformation reflects their commitment to adapt to evolving market demands while expanding their operational capabilities.
In conjunction with this rebranding effort, Equity CRE has inaugurated its second location at 1425 Walnut Street, strategically positioned in Center City Philadelphia. This new branch strengthens their presence beyond Plymouth Meeting, aligning with the surge in the city’s commercial real estate sector.
To support this expansion, Steve Jeffries has joined the firm alongside several key colleagues. Together, they bring an in-depth understanding of the market and a shared vision for enhancing the company's offerings. Additionally, Shaun Lyons, a valued collaborator, has joined the team as an affiliate member, further enriching their expertise.
“As Equity Retail Brokers evolved, we identified a critical need for diversification to maintain our growth trajectory,” noted Ed Ginn, Executive Vice President and Principal. “The formation of Equity CRE allows us to embrace new opportunities while ensuring retail remains a vital element of our business model. Our expansion into multifamily and industrial sectors signifies our commitment to responding to market growth and change.”
Equity CRE will continue delivering exceptional services such as leasing, tenant representation, investment sales, and asset management across diverse property categories. Throughout its history, the firm has executed significant real estate ventures for a variety of financial institutions, retailers, and real estate investment trusts. This consistent performance has significantly bolstered their reputation for excellence across various sectors.
The company also operates a public research platform, NNN Trends, which focuses on single-tenant NNN property sales, further establishing their authority in the real estate market.
Membership in networks such as the Retail Brokers Network and the Capital Markets Real Estate Network allows Equity CRE to serve clients effectively across Pennsylvania, New Jersey, Delaware, and beyond, delivering a robust national reach in the real estate domain.
“Equity CRE provides the perfect environment and culture for my next business phase,” stated Steve Jeffries, Executive Vice President. “The opportunity to work with a purpose-driven, expanding team excites me.”
About Equity CRE
Equity CRE is a comprehensive commercial real estate brokerage committed to offering exceptional services across leasing, tenant representation, investment sales, and asset management present in all commercial sectors. With headquarters in Plymouth Meeting and a new office in Philadelphia, Equity CRE caters to the PA, NJ, and DE markets and beyond through robust national affiliations.
Frequently Asked Questions
What prompted Equity Retail Brokers to rebrand as Equity CRE?
The rebranding was initiated to reflect the company's strategy of expanding into industrial, office, and multifamily real estate while continuing to serve its retail sector.
Where is Equity CRE's new office located?
Equity CRE has opened a new office at 1425 Walnut Street in Center City Philadelphia, complementing its original location.
Who are key members of the Equity CRE team?
Notable members include Executive Vice President Steve Jeffries and affiliate member Shaun Lyons, both of whom bring extensive market experience.
What services does Equity CRE provide?
The firm provides services such as leasing, tenant representation, investment sales, and asset management across all types of commercial properties.
How does Equity CRE differentiate itself in the market?
Equity CRE distinguishes itself through its extensive market knowledge, commitment to service excellence, and a strong reputation built on high-profile projects and collaborations.
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