Enhancing Media Insights with Hydrolix and AWS Integration
Integrating AWS Elemental Logs with Hydrolix
Hydrolix has announced a groundbreaking integration with AWS Elemental, enabling media and entertainment companies to gain unprecedented real-time visibility into their livestreaming performance and ad delivery.
Unlocking Real-Time Insights
This integration incorporates logs from AWS Elemental, CloudFront, and WAF, allowing companies to have cost-effective, comprehensive insights. With real-time and historical data analytics, organizations can optimize both viewer experience and ad revenue while greatly minimizing data storage and analysis complexities.
Benefits for Streaming Companies
The enhancements brought by Hydrolix provide various benefits, such as:
- Ability to economically analyze all logs, moving beyond just samples.
- Real-time visibility, with insights available mere seconds after events occur.
- Access to continuously available historical data, ensuring insightful analysis.
- Client-side analytics that enhance QoE observability, providing insights over the 'last mile' to media viewers.
- Improved revenue optimization through better ad delivery insights.
Comprehensive Performance Monitoring
Streaming providers utilizing AWS Elemental and Datazoom can efficiently manage logs and metrics throughout the entire media delivery pipeline, from encoding and packaging right up to client playback. Hydrolix's state-of-the-art data compression and storage architecture allows for sub-second queries on large datasets, drastically cutting retention costs while maintaining efficiency.
Quotes from Industry Leaders
Marty Kagan, co-founder and CEO of Hydrolix, emphasizes that streaming companies face challenges of cost and complexity rather than data scarcity. He states, "Our new AWS Elemental and Datazoom integrations make it straightforward and cost-effective to gain complete visibility into the monetization and delivery of live content."
Diane Strutner, CEO of Datazoom, further reinforces this by explaining that real-time, client-side telemetry combined with Hydrolix's fast querying capabilities allows media companies to have a clear understanding of performance from the very start of content creation to the viewer's screen.
Tackling Challenges in Livestreaming and Ad Operations
The integration effectively addresses prevalent obstacles in livestreaming and advertising:
- For video engineering teams: Hydrolix provides immediate insights into the AWS Elemental MediaLive and MediaPackage streams, enabling engineers to identify bottlenecks swiftly, streamline resolution times, and analyze historical data for better planning and optimization.
- For advertising operations: The synergy between Hydrolix, AWS Elemental MediaTailor, and Datazoom results in a harmonized dashboard that connects server-side ad delivery with client-side metrics, allowing near real-time scrutiny of ad performance metrics, including fill rates and click-through rates.
- For both teams: Dynamic dashboards can be set up in minutes, extending support for over 15 months of 'hot' data retention, enabling quick insights through customizable visualizations tailored to the unique needs of media operations.
Revolutionizing Observability Platforms
Many traditional observability platforms typically sample data or do not cater to media-specific metrics, leading to considerable costs for managing high-volume telemetry. Hydrolix stands out by allowing clients to handle billions of logs daily without sacrificing speed or requiring extensive analytics expertise.
This launch enables AWS customers to delve deeper into their content workflows and ad delivery methods without escalating operational burdens. Both new and existing Hydrolix for AWS customers can immediately benefit from these updates.
Looking Ahead
This announcement comes on the heels of another significant update wherein the Hydrolix Spark Connector is now compatible with AWS EMR, promoting seamless integration of data for AI/ML workflows, including options for generative AI applications.
About Hydrolix
Hydrolix transforms log data economics. As a leader in data lakes, Hydrolix's platform harnesses a mix of stream processing, sophisticated compression, and indexed searching to offer real-time query capabilities at scale while cutting storage costs. Their technology supports a wide array of applications, enhancing business intelligence and operational efficiencies for organizations in various sectors. Since its inception, Hydrolix has gained the trust of Fortune 500 companies globally.
Frequently Asked Questions
What is the significance of Hydrolix integrating with AWS Elemental?
The integration unlocks real-time insights into media performance and ad delivery, helping companies to enhance viewer experience and increase revenue.
How does Hydrolix improve log data analysis?
Hydrolix enables companies to economically analyze all logs and provides immediate visibility into performance metrics across their media delivery systems.
What advantages does the integration offer for video engineering teams?
It allows teams to quickly identify performance bottlenecks and improve resolution times while analyzing historical performance data for better future planning.
How can advertising operations benefit from Hydrolix?
The integration provides a unified dashboard that correlates ad server performance with client-side metrics, allowing for real-time monitoring and optimization of ad strategies.
What are the key components of the Hydrolix platform?
It combines stream processing, decoupled storage, high-density compression, and indexed search to deliver fast querying capabilities while significantly reducing storage costs.
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