Enhancing Fan Experience: AXS Partners with Indian Wells Tennis Garden
AXS and Indian Wells Tennis Garden Strengthen Partnership
AXS, a prominent player in the ticketing industry, has renewed its partnership with the Indian Wells Tennis Garden, the prestigious venue recognized as the home of the BNP Paribas Open. This renewal signifies a continued commitment to enhancing the ticketing experience for fans attending one of the most anticipated tennis events in the world.
Digital Ticketing Solutions for a Seamless Experience
With the partnership intact, all tickets for the BNP Paribas Open are now digital, managed seamlessly through the advanced AXS ticketing platform. This shift towards digital ticketing highlights the focus on providing fans with a secure and convenient method of accessing events.
Innovative Technology Enhancements
The Indian Wells Tennis Garden will utilize state-of-the-art ticketing technology from AXS, such as AXS IQ and AXS Mobile ID, along with comprehensive data analytics and 3D mapping solutions. These tools are designed to enhance the overall fan experience while ensuring robust fraud protection. The integration of the BNP Paribas Open mobile application with the AXS platform further enriches ticketing convenience for users.
Expert Insight from Leadership
Philippe Dore, the Chief Marketing Officer of the BNP Paribas Open and the Indian Wells Tennis Garden, expressed enthusiasm regarding the partnership, stating, “AXS has been a critical partner for our event, providing expert service and consistently bringing new technology to drive a more seamless ticketing experience for our fans.” Dore's insights underscore the value of AXS's commitment to innovative solutions that elevate the fan experience.
World-Class Events at Indian Wells
Every March, sports enthusiasts gather at the Indian Wells Tennis Garden for the BNP Paribas Open, which stands out as the largest combined event within the ATP and WTA Tour calendar. In 2024, the event achieved a remarkable attendance milestone, welcoming an impressive 493,440 fans during the two-week duration.
Focus on Innovation and Service
Vito Iaia, the Chief Revenue Officer of AXS, emphasized the company's dedication to innovation and customer service; qualities that enable Indian Wells to curate an exceptional event experience. He acknowledged the strong collaborative relationship that AXS has with the Indian Wells Tennis Garden, highlighting their shared mission of delivering unparalleled service to attendees.
Tickets Available for Upcoming BNP Paribas Open
As excitement builds for the 2025 BNP Paribas Open, single session tickets are already on sale, allowing fans to select their preferred days to attend from March 2 to 16. To enhance the experience, ticket purchasers will receive straightforward instructions for accessing their tickets via the BNP Paribas Open mobile app.
About AXS
AXS has established itself as a leader in ticketing, providing access to esteemed venues and events worldwide. With custom ticketing offerings, cutting-edge technology, and a client-focused approach, AXS serves over 1300 of the most recognized brands across sports and entertainment. Key partnerships include major events like the LA28 Olympic and Paralympic Games and the renowned Coachella Music and Arts Festival, alongside a robust ticket marketplace powered by AXS Mobile ID technology.
About the BNP Paribas Open
The BNP Paribas Open ranks as the largest combined ATP Tour Masters 1000 and WTA 1000 tennis event globally. Renowned for its high-caliber competition, it has received the esteemed Tournament of the Year award by both the WTA and the ATP Tour for an astounding ten consecutive years. The 2025 edition of the BNP Paribas Open is set to take place at the Indian Wells Tennis Garden from March 2 to 16.
Frequently Asked Questions
What is the significance of the partnership renewal between AXS and Indian Wells?
This renewal enhances the digital ticketing experience for fans at the BNP Paribas Open, ensuring convenience and security.
How does AXS technology improve ticketing?
AXS provides advanced solutions like AXS IQ and AXS Mobile ID, offering data analytics and fraud protection, enhancing the overall experience.
When will single session tickets be available for the BNP Paribas Open?
Single session tickets for the 2025 event are currently on sale, allowing fans to reserve seats for individual days from March 2 to 16.
How many people attended the BNP Paribas Open in 2024?
The event saw an impressive attendance of 493,440 fans throughout its two-week span in 2024.
What makes the BNP Paribas Open a prestigious event?
The BNP Paribas Open is considered the largest combined ATP and WTA tennis event, recognized for high-level competition and multiple Tournament of the Year awards.
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