Empowering Young Women: Survey Insights for Future Elections

Understanding the Priorities of Young Women Voters

Supermajority, renowned for advocating women's equality, in collaboration with HIT Strategies and Lake Research Partners, has conducted an important study. This analysis stems from a late-2024 survey aimed at sporadically voting young women across the nation, exploring their priorities over the next decade. This demographic's insights highlight issues crucial to motivating them to become more active participants in upcoming elections.

Defining Sporadically Voting Young Women

This study focuses on sporadically voting young women, classified as those who have participated in 50% or fewer of the last six federal elections available to them. Their perspective provides vital knowledge about the importance of civic participation, particularly as they have increasingly influenced election results since 2016.

Key Findings of the Survey

Insight 1: Economic and Social Motivations

In the 2024 elections, young women were predominantly driven by two central issues: the economy and reproductive rights. Among those who cast their votes, 39% identified the economy and job opportunities as their primary concern, while 17% emphasized abortion rights—significantly higher than their male counterparts. Additionally, young women of color showed robust support for Vice President Harris, whereas young white women exhibited a divided allegiance between Harris and former President Trump.

Insight 2: Long-Term Priorities of Young Women

• There's a growing expectation among these women to care for elderly relatives rather than focus on starting their own families, particularly evident among young women of color.
• A strong desire to progress in their careers and education was evident, reflecting aspirations for personal and professional growth in the next decade.
• Only half of them foresee the possibility of home ownership in the coming ten years, an issue of significant concern.
• They aspire to reside in affordable locations with access to family and friends. Additionally, having supportive laws regarding reproductive rights is vital alongside job opportunities.

The Call to Action for Policymakers

These insights serve as a compelling call for politicians and policy advocates to prioritize the concerns that resonate with young women voters. The outcomes from recent elections illustrate that this demographic's engagement is achievable yet still needed to be fully realized. Past research indicates that young women’s disenchantment with the political process often stems from feelings of underrepresentation and a lack of candidates reflecting their diversity. Recognizing and addressing these issues will be critical as we approach another potential Trump administration, especially to galvanize this essential voting block.

If you're interested in the extensive research findings, they are available here. For a detailed overview of the survey results, you may contact us for further information.

About Supermajority

Supermajority is a coalition of women from various backgrounds, races, and age groups, united in fostering a powerful voting bloc advocating for true equality. Committed to building women's political strength, Supermajority provides essential information, training, and resources designed to empower women to take meaningful action at various governmental levels.

Frequently Asked Questions

What was the purpose of the Supermajority survey?

The survey aimed to understand the priorities and motivations of sporadically voting young women for the next decade.

Who conducted the survey alongside Supermajority?

The survey was conducted in collaboration with HIT Strategies and Lake Research Partners.

What were the key issues identified among young women voters?

Prominent issues included economic concerns and reproductive rights, with substantial differences noted among racial demographics.

How do these findings influence future political strategies?

The findings highlight the importance of addressing young women's priorities to ensure their active participation in future elections.

What overarching message does the survey convey?

The survey emphasizes a need for policymakers to connect with and engage young women voters to foster greater civic participation.

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