Empowering Women Through FQ Lounges at F1 Grand Prix Events
Launching FQ Lounges at Formula 1 Grand Prix Events
The Female Quotient (The FQ), a renowned events and media company devoted to uplifting women in business, is excited to announce a partnership with Rokt, a pioneer in ecommerce technology. This collaboration is set to unveil a series of transformative FQ Lounges during the Formula 1 Grand Prix races held across the U.S., marking a significant step towards empowering women in motorsports and STEM.
Engaging Experiences Designed for Women
The FQ Lounges aim to create a vibrant environment where women can connect, learn, and engage. Equipped with a state-of-the-art racing simulator, these lounges are designed to ignite a passion for sim racing and STEM among women. Together, The FQ and Rokt are committed to ensuring that women feel represented and inspired in these traditionally male-dominated arenas.
A Vision of Inclusion
Shelley Zalis, the Founder and CEO of The Female Quotient, emphasizes the importance of representation. "Women belong in motorsports and STEM—and we're making sure they see themselves there,” she states. This initiative isn't just about representation; it provides valuable networking opportunities and positions women as leaders in their fields, fostering ambition while enjoying unique experiences at F1 races.
Key Partnerships Enhancing Diversity
Rokt’s collaboration with Red Bull Racing reflects their dedication to diversity in the world of Formula 1. This partnership has led to significant advancements, including notable initiatives such as the video series "Driven Beyond Limits," which highlights the achievements of female engineers at Oracle Red Bull Racing. Furthermore, Rokt launched an ongoing global talent search named "Rokt the Rig," which seeks to identify and promote female sim racers worldwide.
The Future of Motorsport Inclusion
Elizabeth Buchanan, Chief Commercial Officer at Rokt, shared insights into their role in the F1 community. "Our deeper involvement in Formula 1 is driven by our commitment to creating meaningful opportunities for women in STEM and motorsports. Through our collaboration with The FQ, we're creating immersive experiences that elevate female talent and spark lasting change, both on and off the track,” she explains.
Exciting Features of the FQ Lounge
The FQ Lounge will host a variety of speakers from prestigious companies such as Mercedes-Benz, Visa, Inc., and HP, further enriching the experience for attendees. This platform not only facilitates networking but also encourages dialogue around challenges and opportunities faced by women in the business world.
Join the Movement
The Female Quotient and Rokt’s initiatives serve as inspiration for the young women and girls looking to break into motorsports and STEM fields. By fostering an environment where they can thrive, both organizations are dedicated to building a community that connects and empowers. The FQ Lounges will debut at the F1 Miami Grand Prix, followed by further activations at other venues, including the Las Vegas race.
Access to Resources and Networking
With ample opportunities for networking and professional development, the lounges aim to bridge the gender gap in motorsports. Both organizations encourage women to participate actively in these events and make the most of the various resources that will be available to them.
Frequently Asked Questions
What are FQ Lounges?
FQ Lounges are dedicated spaces at Formula 1 races designed to empower women by providing engaging experiences, networking opportunities, and resources in STEM and motorsports.
When will the FQ Lounges be available?
The FQ Lounges will debut at the Miami Grand Prix, with plans for additional lounges at upcoming races, including Las Vegas.
Who is involved in the FQ Lounges?
The initiative is a collaboration between The Female Quotient and Rokt, featuring participation from various leading companies in the industry.
How can women benefit from attending the FQ Lounges?
Women can benefit from networking, professional development, and the opportunity to connect with others in STEM and motorsports while enjoying unique racing-related experiences.
What is the goal of The Female Quotient and Rokt partnership?
The goal is to promote diversity and inclusion in motorsports and STEM by creating meaningful opportunities and experiences for women in these fields.
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