Empowering Women in Sim Racing: Rokt and Red Bull's New Team
Empowering Women in Sim Racing: Rokt and Red Bull's New Team
Rokt, a leader in ecommerce technology, has partnered with Oracle Red Bull Sim Racing to launch an all-female iRacing team. This initiative underscores the importance of inclusion in motorsports and aims to provide aspiring female racers with opportunities that have been limited in the past.
Celebrating Women in Motorsports and STEM
With a mission to elevate women in competitive racing, Rokt takes a significant step by not only launching this team but also participating in a symbolic event. To celebrate their commitment to diversity, Rokt will join forces with the Red Bull Racing Pepe Jeans Academy Programme at an event marking their impactful presence in the industry.
The Journey Begins with Open Trials
In an exciting move, the all-female team will conduct open trials within the Oracle Red Bull Sim Racing Discord community. This process not only allows interested female participants to showcase their skills but also provides them with access to elite coaching and preparation for competitive racing.
Selected participants will receive professional training, enhancing their capabilities as they prepare for their summer race debut. This initiative reflects Rokt and Red Bull's dedication to fostering skills and qualifications among women in the gaming and motorsports sectors.
Key Players in the Team
Among the standout participants is Annemarie D'Alessandro, who has made a name for herself in previous programs. The team will continue to select talented women, showing that the future of sim racing is bright and inclusive.
Design and Representation Matter
The car livery for the team, crafted by a female-led creative team, symbolizes unity and the distinct identity of both Rokt and Red Bull. This visual representation sends a clear message about the commitment to diversity and empowerment within the sport.
Collaborative Efforts for a Bright Future
The partnership between Rokt and Oracle Red Bull Racing extends beyond this team. Together, they aim to influence the landscape of motorsports positively, creating pathways for women in both competitive sim racing and related engineering fields.
With the launch of initiatives like 'Rokt the Rig' and 'Driven Beyond Limits,' the two organizations are paving the way for future female engineers, offering them platforms to showcase their talent and telling their stories through various media.
How to Get Involved
Women interested in joining the all-female iRacing team can participate by signing up for the open trials available through the Rokt Discord community. This invites a new wave of female racers into the spotlight, encouraging them to pursue their passions in a competitive environment.
About Rokt
Rokt is a global leader in ecommerce, specializing in enhancing interaction moments in the most critical points of online transactions. Their AI-driven platform connects customers with opportunities from renowned companies and enhances revenue for businesses worldwide.
By providing an interactive and engaging experience, Rokt empowers brands to reach their full potential in the digital marketplace.
Frequently Asked Questions
What is the main goal of Rokt’s all-female iRacing team?
The primary goal is to create opportunities for women in sim racing and promote diversity in motorsports and STEM fields.
How can aspiring female racers participate in this initiative?
Aspiring racers can sign up for open trials through the Rokt Discord community to showcase their talents.
Who are the key figures involved in the all-female team?
Notable participants include Annemarie D'Alessandro, along with other selected talented female drivers.
What training will the selected drivers receive?
Selected drivers will undergo professional coaching and preparation for their competitive racing experiences.
How does Rokt support diversity in the industry?
Rokt collaborates with organizations like Oracle Red Bull Racing to promote diversity and create programs focused on women in racing and technology.
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