Empowering Women in Agriculture: John Deere's New Initiative
Collaboration to Celebrate Women in Agriculture
Dovetail Workwear is partnering with John Deere to create a dynamic collection of apparel and gear tailored for women in the agricultural sector. This collaboration emerges from a shared commitment to recognize and celebrate the valuable contributions women make within the agricultural industry. The focus is on developing products that specifically empower female farmers, artisans, and small-scale homesteaders.
Creating a Unique Collection
The John Deere x Dovetail Workwear collection has been meticulously crafted through extensive collaboration with female farmers. Their experiences and needs are woven into every aspect of the product design, ensuring that the collection supports women during their daily tasks on the farm. Key features include high-stretch, midweight fabrics that offer durability and a fit designed to easily accommodate work boots.
The Historical Role of Women in Agriculture
Throughout history, women have played a crucial role in agriculture, from sowing seeds to harvesting crops. During times of conflict, they have stepped in to fill these essential jobs when necessary. Despite not always being acknowledged for their vital contributions, women's impact on agriculture has progressively become more prominent.
Statistics Highlighting Women's Impact
Today, statistics illustrate the significant involvement of women in agriculture:
- 36% of all U.S. farmers are women.
- 56% of all farms have women serving as producers and decision-makers.
This collaboration between Dovetail Workwear and John Deere shines a light on these contributions, embracing the women who help sustain our food systems.
"Partnering with John Deere allows us to honor and support the extraordinary women in agriculture," said Sara DeLuca, Co-founder and Director of Product Development at Dovetail Workwear. "Our goal with this collection is to empower women in their roles, providing necessary tools for success and inspiring future generations of female farmers."
Moreover, Lauren Willis, Global Director of Brand Licensing at John Deere, commented, "This workwear line stems from genuine conversations with women actively working in the field. We aim to help them feel confident and comfortable as they navigate their unique and demanding lives in agriculture."
Availability of the New Collection
The John Deere x Dovetail Workwear collection will be available for purchase on DovetailWorkwear.com and at various retail outlets. This initiative underscores the commitment of both companies to not only meet the practical needs of women but to also uplift them within the industry.
About Dovetail Workwear
Founded in 2018 and located in the Pacific Northwest, Dovetail Workwear stands as the largest workwear brand catering exclusively to women in the northern hemisphere. The brand focuses on providing work apparel designed by women, for women, encompassing everything from skilled trades to gardening. Their garments are crafted with eco-conscious fabrics and ethical manufacturing practices while ensuring a diverse range of sizes to promote inclusivity.
About John Deere
John Deere has a longstanding commitment to supporting global agriculture, regardless of one’s familiarity with machinery. Starting nearly two centuries ago with the invention of a steel plow, the company has evolved, pioneering innovation across various sectors, including agriculture, construction, and forestry. John Deere's commitment to producing resources essential to life is evident in every product they develop.
Frequently Asked Questions
What is the purpose of the John Deere and Dovetail Workwear partnership?
The partnership aims to create a collection of apparel designed specifically for women in agriculture, addressing their unique needs and challenges.
When will the John Deere x Dovetail Workwear collection be available?
The collection will launch in early 2025, promoting accessibility for women across the agricultural sector.
How does the collection support female farmers?
The collection incorporates feedback from female farmers to ensure that products are functional, stylish, and suited to the rigorous demands of their work.
What features can customers expect in the new apparel?
Key features include high-stretch, midweight fabrics and design elements that emphasize versatility and comfort while working on the farm.
Where can I buy the John Deere x Dovetail Workwear collection?
The apparel will be available for purchase on DovetailWorkwear.com and select retail locations across North America.
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