Empowering Women Entrepreneurs with SheScales Initiative

SheScales Program Unveils the 2024-2025 Cohort

Three female-founded companies will receive pro bono marketing advisory support through 2025

SheScales is a groundbreaking marketing advisory program powered by Rain the Growth Agency, which has proudly selected three inspiring female-founded companies to participate in its 2024-2025 cohort. This initiative not only provides mentorship and individualized marketing strategies but also aims to amplify the growth trajectories of these innovative businesses.

The Selected Companies of 2024-2025

The chosen cohort for 2024-2025 brings together various companies that embody creativity and entrepreneurial spirit.

ISCO Spirits

ISCO Spirits, co-founded by Manya Rubinstein, has created a name for itself in the industry by producing sustainably-sourced spirits, including vodka, gins, bourbons, and specialty liquors. With inspiration drawn from the beauty of local culture and community, ISCO Spirits seeks to redefine what high-quality, handcrafted spirits can achieve. Their commitment to sustainability showcases the duality of deliciousness and environmental consciousness.

Mosaic Makers Collective

Founded in 2018 by Katy Sensenig Schilthuis, the Mosaic Makers Collective is a Dallas-based company focused on empowering creative women. Through a mission that emphasizes community, the organization provides a platform for showcasing unique, female-designed goods. This year, Mosaic Makers has expanded its offerings by introducing wholesale products and initiating creative classes, contributing to a vibrant community of makers.

The Laundry Basket LLC

Founded by U.S. Army veteran Hyacinth Tucker, The Laundry Basket LLC is an on-demand laundry service that emphasizes both convenience and sustainability. Offering services such as wash and fold, dry cleaning, and home organization, they ensure that all products are plant-based, biodegradable, and free from harsh chemicals. With a focus on broadening their service areas, they plan to expand operations across Maryland, Washington D.C., Virginia, Ohio, and into Canada.

Support and Mentorship from SheScales

Jane Crisan, the Chief Executive Officer of Rain the Growth Agency, expressed her enthusiasm regarding this initiative, stating, "We are thrilled to work with this inspiring group of female entrepreneurs, supporting their growth journeys with our tailored marketing advisory services." Each participating company will benefit from personalized consultations aimed at enhancing their marketing strategies throughout 2025, guided by expert volunteers from Rain the Growth Agency.

The SheScales board will also offer invaluable mentorship, helping cohort members discover networking opportunities beyond the realm of marketing.

Empowering Female Founders Beyond 2025

SheScales is a testament to the ongoing commitment to fostering female-centric entrepreneurial success. The program not only supports individual businesses but also contributes to systemic changes within the industry by encouraging female leadership and innovation. This initiative offers a nurturing environment where female entrepreneurs can flourish by developing their brands effectively.

About SheScales

SheScales serves as a vital resource for female founders, designed to deliver direct-to-consumer marketing and media advisory services without charge. By creating networking avenues and cultivating a vibrant community, SheScales aims to empower women leaders in business. Founded by Michelle Cardinal, the program draws on the expertise of industry professionals from Rain the Growth Agency who are passionate about enhancing gender equality in the business landscape.

About Rain the Growth Agency

Rain the Growth Agency, an independent and fully integrated advertising agency, thrives on performance and innovative strategies. With a diverse portfolio encompassing a range of clients from DTC startups to well-established brands, their mission is to achieve simultaneous growth in sales and brand recognition using advanced analytics. Headquartered in Portland, Oregon, Rain the Growth Agency has a dedicated team of over 250 employees.

Frequently Asked Questions

What is the SheScales program?

SheScales is a marketing advisory program designed to support female founders by providing expert marketing and media advisory services.

Who are the selected companies for the 2024-2025 cohort?

The cohort includes ISCO Spirits, Mosaic Makers Collective, and The Laundry Basket LLC, all of which are founded by women.

What kind of support will the cohort companies receive?

Each selected company will receive tailored marketing strategies, mentorship, and networking opportunities to help them scale their businesses effectively.

How does SheScales impact the entrepreneurial landscape?

By empowering female-led businesses, SheScales contributes toward gender equality in the business world while promoting innovation and collaboration among female entrepreneurs.

Who founded the SheScales program?

The program was founded by Michelle Cardinal, who also serves as the chairwoman of Rain the Growth Agency, with a goal of supporting women-led DTC brands.

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