Elevating Retail: Pricer Avenue™ Redefines Shopping Aisles

Transforming Retail Environments with Pricer Avenue™

Transitioning from conventional electronic shelf labels (ESLs), Pricer Avenue™ is here to redefine the traditional shopping experience. This state-of-the-art system blends advanced technology with Scandinavian design principles, promising to elevate the retail market for both shoppers and retailers.

Innovative Features of Pricer Avenue™

Pricer Avenue™ introduces a fully reimagined system aimed at addressing the contemporary challenges faced by retailers. This innovative system, designed by the notable Swedish industrial designer Nikolaus Frank, transforms mundane shelves into vibrant communication platforms that engage consumers more effectively.

The Powered Communication Rail

At the heart of Pricer Avenue™ is a revolutionary powered communication rail, which integrates the latest technology to power ESLs while ensuring future-proof capabilities and robust data connectivity. Retailers gain the ability to optimize their interactions with shoppers, creating a dynamic shopping experience that redefines how shoppers engage with products at the shelf edge.

Light-Harvesting Technology

In collaboration with cutting-edge light-harvesting technology from Epishine, Pricer Avenue™ eliminates the need for traditional batteries, making its components self-sufficient. The technology harnesses indoor lighting to power devices, ultimately facilitating a more sustainable retail environment.

Aesthetic Appeal and Improved Communication

Pricer Avenue™ labels are designed to enhance visual appeal significantly, offering a more streamlined and uniform look than standard ESLs. By utilizing best-in-class readability and glare-free clarity, these labels promise to deliver messages that resonate with shoppers, transforming shelves into dynamic displays that inform and attract.

The Floating Canvas Experience

Moreover, when Pricer Avenue™ labels are combined, they can create a Floating Canvas effect, turning ordinary shelves into digital art pieces. This not only energizes the physical retail space but allows brands to communicate their messages in an engaging way that is impossible with traditional ESLs.

Empowering Retailers and Brands

Pricer Avenue™ is more than just another ESL solution; it's a comprehensive platform designed to provide substantial value for retailers while enhancing the shopper experience. Chris Chalkitis, Pricer's Chief Technology & Digital Officer, emphasizes that this innovation opens up numerous avenues for communication and engagement options at the shelf edge.

Showcasing at Major Retail Events

Pricer is set to showcase the functionalities of this groundbreaking system at a prestigious retail expo, providing retailers with a firsthand look at what Pricer Avenue™ offers. The upcoming pilots in 2025 are expected to generate significant interest, as retailers explore how to implement this advanced technology within their stores.

About Pricer

Pricer stands at the forefront of the rapidly evolving retail technology market, dedicated to enhancing store performance and the shopping experience. Leveraging 30 years of industry expertise, Pricer provides innovative solutions through advanced electronic shelf labels and reliable communication technologies, fostering seamless store operations. Founded in Sweden in 1991, Pricer remains committed to driving the future of in-store communications.

Frequently Asked Questions

What is Pricer Avenue™?

Pricer Avenue™ is an innovative electronic shelf label system designed to enhance retail communication and the shopping experience.

How does Pricer Avenue™ benefit retailers?

It transforms shelf space into dynamic communication platforms, improves customer engagement, and empowers retailers with new marketing opportunities.

What technology powers Pricer Avenue™?

The system features a powered communication rail powered by light-harvesting technology, making it sustainable and future-proof.

Who designed the Pricer Avenue™ system?

Notable Swedish industrial designer Nikolaus Frank contributed to the sleek Scandinavian design of the system.

When will pilots for Pricer Avenue™ launch?

Initial pilot programs for Pricer Avenue™ are scheduled to start in 2025.

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