Eiza González Becomes Global Ambassador for David Yurman
Eiza González Joins David Yurman as Global Brand Ambassador
Luxury jewelry brand David Yurman is thrilled to introduce Eiza González as their global brand ambassador. The talented Mexican actress and singer takes center stage in the Spring 2025 Sculpted Cable campaign, alongside long-time ambassador Iris Law.
The Sculpted Cable Campaign
This innovative campaign unfolds against the stunning backdrop of the Solomon R. Guggenheim Museum, a marvel of modern architecture that beautifully aligns with David Yurman’s signature Cable design. The ad campaign tells a compelling story, showcasing a modern woman who forges her own path in life. Renowned fashion photographer Tyrone Lebon and film director Frank Lebon collaborated to capture striking images and short films of González adorned in the Sculpted Cable collection.
A Journey of Self-Discovery
Eiza González reflects on her journey, saying, "The greatest creatives in the world have sculpted their own paths." As she prepares for the release of Guy Ritchie’s film Fountain of Youth and the film Ash by Flying Lotus, she emphasizes the importance of taking bold steps to design one's future.
Celebrating the Iconic Cable Design
The Cable design has become synonymous with David Yurman's brand, a testament to strength, connection, and creativity. This classic style has evolved over five decades, marrying historical artistic influences with modern innovation. The Sculpted Cable collection transforms the original helix-inspired design into a dynamic wavelike pattern, adding a fresh touch while preserving its distinctive elegance.
Innovative Collaboration and Artistic Vision
According to Evan Yurman, President of the company, the ongoing evolution of the Cable design aims to draw inspiration from the arts, remaining true to their roots as an artist-driven brand. This campaign with Eiza in a renowned landscape embodies the essence of creativity and intention that the collection seeks to capture.
Where to Experience the Collection
The Spring 2025 Women's Sculpted Cable campaign has officially launched, available on the David Yurman website and across all global social media channels. Engaging with this collection offers fans and customers a chance to witness the harmonious blend of art and jewelry that defines David Yurman’s legacy.
Discovering David Yurman
David Yurman is an iconic American jewelry brand, established by David Yurman and Sybil, who is a painter and ceramicist. As the business continues under the guidance of their son Evan, the brand remains committed to creativity and craftsmanship, offering timeless pieces that reflect both contemporary style and traditional artistry. David Yurman collections can be found in 49 retail stores across various countries and exclusive jewelry retailers worldwide.
Frequently Asked Questions
Who is the new global ambassador for David Yurman?
Eiza González has been announced as the new global brand ambassador.
What is the theme of the Spring 2025 Sculpted Cable campaign?
The campaign focuses on empowerment and self-discovery set against the iconic Solomon R. Guggenheim Museum.
Who are the key figures involved in the campaign?
The campaign features Eiza González and Iris Law, with photography by Tyrone Lebon and direction by Frank Lebon.
What does the Cable design represent for David Yurman?
The Cable design symbolizes strength, connection, and the merging of historical art influences with contemporary innovation.
Where can I find the Sculpted Cable collection?
The collection is available on the David Yurman website and through their global social media platforms.
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