Edible Garden’s Poultry Mix Set to Brighten Spring Holidays

Edible Garden’s Poultry Mix Launches in Major Retailer

Edible Garden AG Incorporated (“Edible Garden” or the “Company”) (Nasdaq: EDBL, EDBLW) is making a significant impact in the fresh produce market with its new Poultry Mix now available nationwide at ShopRite. As a pioneer in controlled environment agriculture (CEA), Edible Garden is committed to providing organic, sustainable produce, and this launch showcases their innovative approach to fresh culinary herbs.

Partnership with ShopRite Expands Reach

The introduction of the fresh Poultry Mix coincides perfectly with the spring holiday season, making it a timely addition for consumers celebrating Passover and Easter. Following impressive sales performance during the winter holidays, which saw a doubling in year-over-year sales, the launch aims to cater to the increasing consumer demand for fresh herbs that enhance cooking experiences during key festive times.

Consumer Interest in Fresh Culinary Herbs

Jim Kras, the Chief Executive Officer of Edible Garden, expressed excitement about the Poultry Mix, stating that it adds incredible flavor to various dishes. The success seen during previous holidays highlighted a significant consumer appetite for quality, ready-to-use fresh herb blends. By leveraging existing distribution ties with ShopRite, Edible Garden is poised to maximize visibility and accessibility in retail, enriching culinary traditions during this vibrant season.

ShopRite: A Trusted Grocery Partner

ShopRite operates as part of Wakefern Food Corporation, boasting more than 350 stores across several states. Their recognition as the “Most Trusted Grocery Retailer in the Northeast” for three consecutive years signifies a strong brand loyalty. This partnership aligns well with Edible Garden’s commitment to quality, freshness, and community values.

Focus on Sustainability and Quality

The Poultry Mix is crafted from a delightful blend of fresh culinary herbs, including rosemary, thyme, and sage, all supporting Edible Garden’s mission for accessible and sustainably grown produce. This product will be prominently featured in fresh herb sets and supported by effective in-store branding strategies, designed to enhance consumer visibility and encourage purchases.

Innovative Growth Strategies

Kras emphasized that introducing high-velocity products that resonate with consumer trends is vital to deepening retail partnerships. The brand’s alignment with ShopRite's focus on freshness and sustainability makes for an ideal collaboration, positioning Edible Garden for continued growth in the fresh produce sector.

Expanding Offerings and Consumer Engagement

The launch of the Poultry Mix is part of Edible Garden’s strategy to scale its value-added product offerings through productive retail partnerships. The Company actively engages in creating innovative products that not only meet but exceed consumer expectations, ensuring they are top of mind when it comes to fresh ingredients.

About Edible Garden AG Incorporated

Edible Garden AG Incorporated is at the forefront of controlled environment agriculture (CEA), implementing sustainable practices across its operations. With over 5,000 stores in the US, the Caribbean, and South America, the Company is revolutionizing the fresh produce industry with its innovative safety protocols and sustainable packaging solutions. Their vertical farms, located in strategic areas, ensure that consumers receive fresh products with minimized food miles.

Innovations in Product Offerings

An essential component of their portfolio is the proprietary GreenThumb software, which optimizes growing conditions to reflect Edible Garden’s commitment to sustainability. Furthermore, their innovative Self-Watering display technology enhances plant shelf life, creating a better in-store experience for customers.

Edible Garden has built a reputation as a FoodTech 500 company, showcasing their dedication to sustainable practices. They also offer a variety of ingredients and protein options, including plant-based and whey protein powders under the Vitamin Way and Vitamin Whey brands, catering to health-conscious consumers.

Frequently Asked Questions

What is Edible Garden's Poultry Mix?

Edible Garden's Poultry Mix is a blend of fresh culinary herbs designed to enhance the flavors of various dishes, including rosemary, thyme, and sage.

Where can I purchase Edible Garden's Poultry Mix?

The Poultry Mix is available at ShopRite locations nationwide, providing easy access for consumers during the spring holiday season.

What are the benefits of using culinary herbs?

Culinary herbs can elevate the flavor of meals, offer health benefits, and contribute to a more enjoyable cooking experience, especially during festive occasions.

How does Edible Garden ensure product quality?

Edible Garden employs controlled environment agriculture (CEA) practices, ensuring their products are sustainably grown and USDA Organic certified.

What other products does Edible Garden offer?

In addition to the Poultry Mix, Edible Garden offers a range of plant-based and whey protein powders, sustainable condiments, and fresh produce, focusing on health-conscious options.

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