D'USSÉ Friday: A New Celebration of Culture and Cocktails

D'USSÉ Friday Returns with Exciting Celebrations
D'USSÉ cognac is revitalizing a cherished tradition, D'USSÉ Friday, encouraging everyone to honor their achievements of the week in style. This exciting campaign showcases a new creative short featuring the stunning D'USSÉ VSOP Magnum Edition bottle, with a nod of appreciation to today's modern cultural landscape.
A New Era for D'USSÉ Friday
This summer, D'USSÉ is teaming up with popular musicians, including the dynamic Latto and the enchanting Ravyn Lenae, to bring the famous D'USSÉ Friday tradition to life. Once celebrated at Roc Nation, this initiative is now expanding significantly, offering fans across the country the opportunity to join in the festivities and enjoy what they call a "Victory Pour"—a toast to personal victories and milestones that make life special.
Unveiling the Campaign
Launched with a playful video featuring Latto, the campaign cleverly plays into the ongoing curiosity about her personal life, revealing that her secret companion for this summer is the D'USSÉ VSOP Magnum Edition. Viewers can look forward to engaging content throughout the season, emphasizing the value of celebrating life's victories.
The Signature Cocktail: D'USSÉ Peach Lemonade
One of the highlights of this campaign is a refreshing new cocktail inspired by the essence of both Latto and the vibrant spirit of summer—the D'USSÉ Peach Lemonade. This invigorating drink brings together the rich flavors of D'USSÉ VSOP cognac, lemonade, and peach syrup, topped off with sparkling Prosecco. Here's how to make it:
Recipe:
1.5 oz D'USSÉ VSOP
2 oz Lemonade
0.75 oz Peach syrup
1.5 oz Prosecco
To create this delightful drink, shake the first three ingredients with ice, strain, and pour them over ice in a highball or wine glass. Top with Prosecco and garnish with a fresh peach slice and lemon wheel for a true summer experience.
Community and Celebration
D'USSÉ's mission with this campaign extends beyond just cocktails; it’s about building a community that recognizes and celebrates wins. Over 100 Victory Pour events will take place at popular venues across major cities, ensuring that everyone has the chance to join the festivities. The campaign encourages attendees to share their own victories and create memories.
Collaborating Artists
Known for her powerful performances and chart-topping hits, Latto will bring her unique energy to these events, alongside rising star Ravyn Lenae. Fans can expect exclusive celebrations, pop-up events, and plenty of fun as they spread the word about the exciting D'USSÉ Friday initiative this summer.
A Commitment to Excellence
The D'USSÉ brand has always been synonymous with quality. The new VSOP Magnum Edition showcases cognac that is aged for at least four and a half years, bringing forth the bold flavors that cognac enthusiasts adore. D'USSÉ is crafted with precision, honoring centuries-old traditions while embracing modern innovation. This summer celebration represents a peak into the rich heritage of the brand while amplifying its relevance in today’s cultural landscape.
Join the Celebration
Don’t miss the chance to be part of the D'USSÉ Friday celebration. With events and festivities happening throughout the summer, fans are encouraged to follow D'USSÉ on social media for updates and to participate using the hashtag #D'USSEFriday. Embrace the culture, toast to success, and enjoy the refreshing D'USSÉ Peach Lemonade while connecting with fellow celebration enthusiasts.
Frequently Asked Questions
What is D'USSÉ Friday?
D'USSÉ Friday is a celebration of personal achievements and cultural events driven by D'USSÉ cognac, encouraging everyone to recognize their wins.
Who are the collaborating artists for this campaign?
This summer, D'USSÉ is partnering with acclaimed artists including Latto and Ravyn Lenae to bring excitement to the D'USSÉ Friday initiative.
What is the featured cocktail for the D'USSÉ Friday campaign?
The signature cocktail for the campaign is D'USSÉ Peach Lemonade, a vibrant drink that blends D'USSÉ VSOP with lemonade, peach syrup, and Prosecco.
Where will D'USSÉ Friday events take place?
The D'USSÉ Friday celebrations will occur at various venues across major cities, with over 100 Victory Pour events planned for fans to enjoy.
How can I participate in the D'USSÉ Friday celebrations?
Fans can participate by following D'USSÉ on social media for updates on events and using the hashtag #D'USSEFriday to share their victory moments.
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