Dove’s Annual CROWN Day: Elevating Natural Hair Advocacy
Dove Celebrates National CROWN Day
Dove, a leader in beauty care, is proud to honor National CROWN Day, a day dedicated to celebrating Black Hair Independence. This significant event occurs annually, highlighting the importance of the CROWN Act, which prohibits race-based hair discrimination.
The Significance of the CROWN Act
The CROWN Act, which stands for 'Creating a Respectful and Open World for Natural Hair,' was established to protect individuals from discrimination based on their natural hairstyles in workplaces and schools. This groundbreaking legislation, first signed into law in 2019, aims to promote inclusivity and acceptance for all hairstyles.
Highlights of the 2025 CROWN Day Celebrations
This year's CROWN Day celebrations promise to be exciting:
- The debut of a captivating music video by the young talent Van Van, titled 'Wear Your CROWN,' which emphasizes hair pride and self-love, available on all streaming platforms.
- A special Signature CROWN Breakfast event focusing on inspiring young leaders, including Van Van and activist Faith Fennidy.
- A nationwide effort encouraging newscasters to showcase their natural hair on-air.
- An invitation for the community to participate in the festivities by sharing images with a custom photo filter and the hashtag #CROWNLOVE.
Empowering Young Leaders
Esi Eggleston Bracey, Chief Growth and Marketing Officer at Unilever, expressed pride in recognizing the impact of the CROWN movement. She emphasized how young leaders like Van Van and Faith Fennidy embody the essence of the movement, encouraging others to embrace the beauty of their natural hair.
About the CROWN Coalition
The CROWN Coalition was formed in 2019 by Dove and key organizations including the National Urban League and Color of Change. Their mission is to create a world that respects and celebrates natural hairstyles, advocating for legislative changes across various states.
Legislative Progress and Impact
Since the inception of the CROWN Act, significant strides have been made. The legislation has been enacted in 27 states and 56 municipalities, positively influencing over 31 million individuals across the nation. This progress highlights the need for a more equitable representation of beauty in society.
Dove's Commitment to Authentic Beauty
Founded in 1957, Dove has made its mark as a brand that prioritizes the true essence of beauty. With a strong commitment to provide real representations of beauty, Dove remains dedicated to promoting diversity and inclusivity in all its campaigns.
Real Beauty Pledge
Dove's Real Beauty Pledge stands as a testament to their ongoing commitment. Through notable initiatives, they strive to showcase women authentically, celebrating various identities, sizes, and backgrounds.
Supporting Self-Esteem Among Youth
Additionally, the Dove Self-Esteem Project aims to improve body confidence among young people, striving to educate millions by 2030. This project emphasizes the importance of fostering self-love and confidence in youth.
Contact Information
For further inquiries, please reach out to Heather Brown at Heather@TheHouseOfJOY.com or call 917-528-1209.
Frequently Asked Questions
What is National CROWN Day?
National CROWN Day celebrates Black Hair Independence and promotes awareness against hair discrimination through the CROWN Act.
Who initiated the CROWN Act?
The CROWN Act was developed by Dove and the CROWN Coalition, which includes various community organizations advocating for hair inclusivity.
What is the main goal of the CROWN Act?
Its primary goal is to outlaw discrimination based on natural hairstyles in public schools and workplaces.
How has Dove contributed to the CROWN movement?
Dove supports the CROWN movement by promoting events like National CROWN Day and advocating for legislation that protects individuals' rights to their natural hair.
What initiatives does Dove have for youth empowerment?
Dove runs the Self-Esteem Project, focusing on building body confidence and promoting self-love among young people around the globe.
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