DNSFilter Achieves Impressive Growth through Strong Partnerships
DNSFilter Enhances Growth with Strategic Channel Partnerships
Fostering partner success through innovative product offerings fuels continuous advancement
In the dynamic landscape of 2025, DNSFilter has achieved remarkable success, reporting a 33% growth in sales during the first six months. This impressive increase is largely attributed to the company’s effective collaboration with new channel partners and resellers. The surge in sales not only highlights the growing adoption of DNSFilter's top-tier security solutions but also reflects the high level of trust that partners place in the company’s ability to provide reliable protection for their networks.
As the demand for effective and streamlined protective DNS solutions continues to rise, the influx of Managed Service Providers (MSPs) and resellers is crucial for DNSFilter's expansion. To prepare its partners for success, the company recently introduced an introductory reseller training program. This program has proven to be incredibly effective, with a staggering 150% increase in certification completions within the Value-Added Reseller (VAR) channel.
Highlights of DNSFilter's Recent Channel Developments
Throughout this period, DNSFilter has made significant advancements in the channel partnership space. Key developments include:
- Acquisition of Zorus, known for its pioneering endpoint-based web filtering and user behavior analytics. This acquisition allows DNSFilter to enhance its offerings by leveraging Zorus's MSP-first approach, providing clients with a more comprehensive security solution.
- Appointment of Brett Cheloff, formerly CEO of Zorus, as the new Chief Product Officer. His extensive experience in the MSP industry will further strengthen DNSFilter's leadership team and align product offerings with the needs of their partners.
- Recognition of two standout contributors from DNSFilter, Sam Youssef and Kate Trojanowski, who were honored on CRN's prestigious Women of the Channel 2025 list, showcasing their leadership and contributions to the company's success.
Empowering Partners for Future Success
Shawn Brady, Senior Vice President of Sales at DNSFilter, emphasized the company's future direction: "As we move into the second half of 2025, our focus remains steadfast on empowering our partners with the necessary tools, training, and unwavering support they require to thrive. The milestones we’ve achieved so far are a testimony to the trust and collaboration of our partners. Together, we are fostering a safer internet through advanced content filtering and threat protection solutions."
As the year progresses, DNSFilter is poised to continue its innovative momentum, dedicated to empowering partners with state-of-the-art security solutions and consistent support aimed at achieving collective success across the channel.
About DNSFilter
DNSFilter is a visionary cybersecurity company determined to protect every online interaction. By employing AI-driven content filtering and advanced threat protection, it blocks online threats significantly earlier than competitors. DNSFilter's solutions ensure security for employees wherever they are, allowing businesses to improve productivity, reduce compliance risks, and safeguard their brand identity on public Wi-Fi networks. Unlike traditional filtering solutions that require extensive setup time, DNSFilter allows for speedy deployment, taking mere minutes rather than days. The company has built its reputation on trust, serving over 43,000 organizations globally. Explore how DNSFilter serves as the first and last line of defense for both corporate and hybrid networks directly at dnsfilter.com.
Frequently Asked Questions
What led to the 33% sales growth for DNSFilter?
The sales growth can be attributed to the integration of new channel partners and resellers, increasing the adoption of their security solutions.
What training program was implemented by DNSFilter?
DNSFilter launched a new introductory reseller training program that resulted in a remarkable 150% increase in completed certifications within the VAR channel.
Who was appointed as Chief Product Officer at DNSFilter?
Brett Cheloff, the former CEO of Zorus, was appointed as the Chief Product Officer to strengthen DNSFilter’s leadership team.
How many organizations trust DNSFilter?
DNSFilter is trusted by over 43,000 organizations worldwide, reflecting its reliability and effectiveness in cybersecurity.
What is DNSFilter's main focus for the future?
The company's main focus is on empowering its partners with effective tools and ongoing support to drive success and advance internet security.
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