Disguise and PhatMojo Extend Partnership for Rainbow Friends Costumes
Disguise and PhatMojo Extend Partnership for Rainbow Friends Costumes
Based in Poway, California, Disguise, Inc., a renowned leader in the global costume industry and a subsidiary of JAKKS Pacific, Inc. (NASDAQ: JAKK), is thrilled to announce a significant multi-year partnership with PhatMojo. This collaboration aims to further elevate the Rainbow Friends brand within the expansive markets of North America and Europe, showcasing Disguise’s commitment to innovative and engaging costumes that resonate with fans of all ages.
The Rainbow Friends franchise is a popular multiplayer experience designed for younger audiences, featuring captivating yet eerie characters that create an engaging environment of adventure and mystery. As a title that blends elements of horror with gameplay accessible to kids, it stands out in the explosion of kid-friendly horror gaming. Following its success, Disguise and PhatMojo have developed a range of costumes that reflect the game’s colorful monsters, further enhancing the franchise's appeal.
Since launching Rainbow Friends costumes in North America, Disguise has seen remarkable success. The collection has gained traction among gaming enthusiasts, influencers, and dedicated fans of role-playing within the action-adventure genre. This burgeoning popularity underscores the importance of the Rainbow Friends brand in Disguise's diverse portfolio of video game-themed costumes. The demand for officially licensed costumes illustrates the growing influence of this gaming phenomenon, not only within the market but also within the broader costume industry.
Tara Cortner, President and General Manager of Disguise, shared, "The intersection of kid-friendly horror and gaming has brought about extraordinary success. When these elements are combined, it creates excitement that resonates with audiences of all ages. Kids are particularly drawn to the imaginative characters and unforgettable experiences offered by the game. This enthusiasm carries over into Halloween, where fans seize the opportunity to embody their favorite characters and re-create thrilling gaming moments. We are delighted to continue our journey in providing costumes that enhance these memorable occasions."
Shoppers can look forward to the availability of Rainbow Friends costumes at major retailers across both North America and Europe, both through physical stores and online platforms, this upcoming fall.
About Disguise Inc.
Established since 1987, Disguise has carved out a reputation as a global leader in the costume and roleplay sector. With its headquarters in San Diego, the company is dedicated to producing innovative, trendsetting costumes and accessories. Disguise collaborates with some of the world’s leading licensed brands and also offers proprietary designs catered for the largest retailers, including specialty shops and seasonal pop-up stores. Each year, they design and manufacture millions of costumes that bring joy and create lasting memories for both children and adults. To explore their impressive range of licensed costumes, visit www.disguise.com and follow them on social media platforms like Instagram, X, and Facebook.
About PhatMojo
Situated in Los Angeles, CA, PhatMojo specializes in brand management and toy creation, working hand-in-hand with some of the finest independent creators. Their focus is on delivering exciting, well-designed products that resonate with consumers.
Contact Information
For media inquiries, please reach out via email at PR@Disguise.com.
Frequently Asked Questions
What is the significance of the partnership between Disguise and PhatMojo?
The partnership aims to enhance the Rainbow Friends costume line, building on its successful reception since its launch.
When will the Rainbow Friends costumes be available for purchase?
The costumes are set to launch in fall and will be available at major retailers in North America and Europe.
What distinguishes the Rainbow Friends gaming experience?
Rainbow Friends combines adventure, horror, and survival elements, making it appealing to a broad audience while remaining kid-friendly.
How has the Rainbow Friends brand evolved in the costume industry?
Since entering the market, the Rainbow Friends costumes have gained popularity among various demographics, showcasing the growing appeal of gaming culture in costume design.
What other brands does Disguise work with?
Disguise collaborates with leading licensed brands, producing a variety of costumes and accessories that cater to different interests and occasions.
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