Discover Sweet Surprises with PEEPS' 2025 Easter Collection

Exciting New Offerings from the PEEPS® Brand

As Easter approaches, the PEEPS® Brand is ready to brighten up the season with its delightful 2025 lineup. Known as a staple in many Easter baskets, PEEPS® marshmallow treats deliver smiles, memories, and a lot of sweetness. With a stellar reputation as the #1 non-chocolate Easter candy, the brand remains dedicated to creating a joyful celebration for families and friends.

New Flavors and Treats for Easter 2025

This year, PEEPS® introduces exciting flavors that are sure to impress candy lovers. Among the highlights are the new PEEPS® Chocolate Pudding Flavored Marshmallow Bunnies. These treats provide a luscious chocolatey flavor that is perfect for any Easter celebration.

Unique Marshmallow Creations

Another innovative treat is the PEEPS® Rice Krispies Treats® Flavored Marshmallow Chicks, which encapsulate the beloved flavors of this classic dessert. Additionally, the PEEPS® Giant Bunny Pops are not only bouncy but also visually engaging, making them a fantastic addition to Easter celebrations.

Completing their new offerings is the PEEPS® Delights™ Strawberry Flavored Marshmallow Chicks, which are dipped in milk chocolate for an extra touch of indulgence. Each of these new flavors brings a unique twist to traditional Easter candy, ensuring every Easter basket is filled with joy.

Traditional Favorites and Seasonal Exclusives

PEEPS® has been part of Easter traditions for generations, and this year, fans can look forward to adding individually wrapped mini Yellow Marshmallow Chicks to their celebrations through the new PEEPS® Egg Hunt (18 ct). Additionally, jelly beans are a perennial favorite, and PEEPS® Jelly Beans will be available, featuring an assortment of mouthwatering flavors like Marshmallow, Strawberry, Blueberry, and Lemon.

Special Retailer Exclusives

For those who adore PEEPS®, several exclusive flavors can be found at select retailers. At Walmart, shoppers can find PEEPS® Breyers Cookies & Cream Flavored Marshmallow Chicks, and for a burst of flavor, PEEPS® Tropical Punch Flavored Marshmallow Bunnies are available at Dollar Tree. Cinnamon lovers can grab PEEPS® Cinnamon Churro Flavored Marshmallow Chicks at Kroger Family of Stores.

Building Lasting Memories with PEEPS®

Caitlin Servian, Brand Manager for PEEPS®, expressed delight in continuing to be part of Easter celebrations. She emphasized how PEEPS® not only connects with families through delicious treats but also encourages creativity through crafting and sharing experiences. The brand is excited to see the diverse ways fans incorporate PEEPS® into their seasonal festivities.

Returning favorites also make their way back to store shelves, including Classic PEEPS® Marshmallow Chicks and Bunnies, MIKE AND IKE® Flavored Pops, and cotton candy flavored options. The variety ensures that everyone can find something they love to enjoy during the Easter festivities.

About Just Born Quality Confections

Just Born Quality Confections has been manufacturing sweet treats for over a century, aiming to bring joy and happiness to all. The company, known for its iconic brands like PEEPS®, MIKE AND IKE®, and HOT TAMALES®, continues to uphold its legacy of quality and creativity in candy making.

Founded in a small candy shop in Brooklyn by Sam Born, the company has blossomed into one of America's largest candy manufacturers. Its commitment to community and innovative candy creations ensures a legacy that stretches beyond just delivering sweets; it's about creating memorable experiences.

Frequently Asked Questions

What new flavors has the PEEPS® Brand introduced for Easter 2025?

The new flavors for Easter 2025 include Chocolate Pudding Flavored Marshmallow Bunnies, Rice Krispies Treats® Flavored Marshmallow Chicks, and Strawberry Flavored Marshmallow Chicks dipped in milk chocolate.

Where can I find exclusive PEEPS® products?

Exclusive PEEPS® products can be found at select retailers like Walmart, Dollar Tree, and Kroger Family of Stores.

What traditional PEEPS® treats are returning this year?

Returning favorites include Classic PEEPS® Marshmallow Chicks and Bunnies, MIKE AND IKE® Flavored Pops, and Delights™ Marshmallow Chicks dipped in chocolate.

What makes PEEPS® unique during holidays like Easter?

PEEPS® have a rich flavor profile and offer bright, colorful designs that resonate with the festive spirit of holidays, making them a beloved choice for Easter celebrations.

How can fans engage with the PEEPS® Brand online?

Fans can engage with PEEPS® Brand through social media platforms like Instagram, TikTok, and Facebook, where they can explore recipes and craft ideas.

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