DIRECTV's MyKids Pack: Transforming Family Entertainment
DIRECTV Launches New MyKids Genre Pack
DIRECTV has officially introduced its MyKids Genre Pack, designed to provide families with a comprehensive and engaging viewing experience. Launching at a price of $19.99/month, this innovative package features a rich selection of family-friendly programming, ensuring that children have access to safe and entertaining content.
Key Features of MyKids
This new genre pack brings together a curated array of beloved kids' programming, offering something for every young viewer. The lineup includes:
- Paramount's Nickelodeon suite, including popular channels such as Nickelodeon, Nicktoons, Nick Jr., and TeenNick.
- Disney's extensive portfolio, featuring the Disney Channel, Disney Junior, Disney XD, and Disney+.
- Smash hits from Warner Bros. Discovery networks like Cartoon Network, Boomerang, and Discovery Family.
- Independently produced favorites such as BabyFirst TV, LooLooKids TV, and MeTV Toons, launching shortly.
- An optional MyCinema mini pack add-on priced at $9.99/month, bringing even more family film options.
According to Vince Torres, chief marketing officer at DIRECTV, "With MyKids, we’re combining the most trusted networks and beloved characters from the biggest names in children's entertainment all in one place. Making this package affordable at $19.99/month ensures more families can access the content they value most. We aim to provide flexibility and confidence that families are getting the best for their children."
Broader Expansion in Genre Packs
The launch of MyKids is part of a larger strategy by DIRECTV to enhance its programming offerings through genre-based bundles. Alongside MyKids, the MySports and MyEntertainment packs are also being upgraded at no extra cost, incorporating several popular networks from Paramount Global. This expansion presents exciting new options for sports and entertainment enthusiasts alike.
MySports Expansion
MySports now includes 15 CBS-owned and operated stations and the CBS Sports Network, enhancing its robust lineup comprising over 25 major sports channels, like ESPN and FS1. Furthermore, subscribers are poised to enjoy the upcoming ESPN+ streaming service as soon as it launches.
MyEntertainment Additions
MyEntertainment is enriched as well, featuring new Paramount Global channels such as BET, CMT, Comedy Central, MTV, Paramount Network, and more. These enhancements add to an existing library of over 40 entertainment networks, including options from A&E and Discovery, creating a diverse and vibrant selection.
Upcoming Enhancements for Additional Genre Packs
- The MyNews pack will soon include CBS O&Os for an enriched local news experience.
- MiEspañol will welcome Tr3s, boosting its impressive Spanish-language offering.
- Customers can also look forward to new additions in the MyCinema Mini Pack, now featuring the Smithsonian Channel.
These latest upgrades signify a proactive move by DIRECTV to maintain its leadership position in content distribution, streamlining user experiences and focusing on providing tailored solutions for diverse viewing preferences.
About DIRECTV
For 30 years, DIRECTV has led the way in delivering outstanding sports and entertainment experiences. The 2023 introduction of the Gemini platform represents a significant leap forward, offering seamless integration of content across various services. As viewer habits shift, DIRECTV is dedicated to refining its offerings to continue delivering exceptional value through genre-based programming.
Frequently Asked Questions
What is included in the MyKids Genre Pack?
MyKids includes channels from prominent networks like Nickelodeon, Disney, and Warner Bros. Discovery, tailored for family viewership.
What channels does MySports now offer?
MySports features 15 CBS-owned stations and CBS Sports Network, along with over 25 popular sports channels.
How much does the MyKids pack cost?
The MyKids Genre Pack is offered at a price of $19.99/month.
What enhancements are expected in the MyNews pack?
MyNews will soon feature CBS O&Os, improving local and national news coverage.
What changes have been made to the MyEntertainment pack?
MyEntertainment has added new Paramount Global channels and continues to provide a wide selection of entertainment networks.
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