DIG Elevates Fast Casual Dining with New Winter Menu

DIG Elevates Fast Casual Dining with New Winter Menu

The brand is raising the bar for fast casual dining with the introduction of a remarkable winter menu that features steak accompanied by seasonal vegetables and more. DIG, known for serving seasonal, scratch-cooked comfort food, has launched this innovative menu showcasing its commitment to high-quality culinary experiences.

Highlighting Char-Grilled Steak

At the core of the winter menu is DIG's delicious char-grilled sirloin steak, expertly prepared on a 500-degree plancha and served medium to medium-rare. This method ensures that the steak is flavorful and tender. Each piece is sliced to order, guaranteeing freshness. Guests can enjoy the steak in such delectable dishes as the Steak & Potatoes Dinner Plate, which includes charred onion relish and chili lime brussels sprouts, or as part of the Kale Caesar Salad with Char-grilled Steak.

Crafting a Unique Dining Experience

Chief Marketing Officer Jessica Serrano shares the brand's ambition to transform the quick-service dining experience, stating, "We're revolutionizing the quick-service dining experience for guests with the best expression of steak in the fast-casual space." The winter menu is designed to meet the needs of diners looking for quality meals that are both convenient and seasonal.

Addressing Dining Challenges

Recent surveys reveal that many people face time constraints when it comes to cooking. DIG's new winter offerings aim to alleviate these concerns, providing delicious options that can be enjoyed without the hassle of lengthy meal prep.

Understanding Customer Needs

Survey findings highlighted that more than half of respondents feel pressed for time in the kitchen. Additionally, over 60% expressed dread about grocery shopping due to the long list of tasks involved. Notably, 42% of participants are striving to prioritize wellness, wishing to create more manageable meal solutions.

Exciting New Additions

DIG’s winter menu also introduces phenomenal new items such as a Sweet Chili Salmon plate and two exciting sandwiches: Spicy Crispy Chicken and Marinara Pesto Crispy Chicken, with tofu substitutions available upon request. For dessert, the menu features a house-made Iced Lemon Cake and a Char-Grilled Steak Family Dinner, which includes sides and signature sauces, perfect for sharing.

Commitment to Quality Preparation

Culinary Director Matt Weingarten emphasizes that every dish is crafted with meticulous care: "Every dish on our winter menu is made from scratch with love and patience... It's all about bold, comforting flavors and thoughtful preparation, so you can enjoy a delicious meal without compromising on quality or time."

Learn More About DIG’s Offerings

To explore the full range of the new winter menu and find nearby locations, interested diners can visit DIG's website. The blend of seasonal flavors and innovative options promises to enhance the dining experience.

Frequently Asked Questions

What new dishes are included in DIG's winter menu?

The winter menu features char-grilled sirloin steak, Sweet Chili Salmon, Spicy Crispy Chicken, and Marinara Pesto Crispy Chicken sandwiches, among other offerings.

How is the steak on DIG's menu prepared?

The char-grilled sirloin steak is prepared medium to medium-rare on a 500-degree plancha and sliced to order for freshness and flavor.

What initiatives does DIG have for enhancing customer dining experience?

DIG constantly listens to customer feedback, adapting its menu to offer high-quality, seasonal dishes that are convenient and delicious.

How does DIG address time constraints for cooking?

The new winter menu is designed to provide quick, satisfying meal options that cater to people with busy schedules who still want home-cooked quality.

Where can I find more information about DIG?

For more comprehensive details on DIG's menu offerings and to locate nearby restaurants, visit their official website.

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