DICK'S Sporting Goods Expands Influencer Program for Athletes

DICK'S Sporting Goods Launches Open Influencer Initiative

PITTSBURGH – DICK'S Sporting Goods (NYSE: DKS) has officially taken bold steps by opening its internal influencer program, known as the DICK'S Varsity Team, to the public. This initiative invites passionate sports enthusiasts and social media influencers to become part of an inspiring community, allowing both employees and the broader public to submit applications.

Opportunities for Aspiring Content Creators

If selected, members of the DICK'S Varsity Team will have the exciting opportunity to collaborate closely with DICK'S Sporting Goods and its renowned brands. The program encourages participants to generate original content that tells their unique stories in the vibrant world of sports, ultimately enriching their social media presence.

Insight from Industry Leaders

Mark Rooks, the VP of Creative, Entertainment & Sponsorships at DICK'S, expressed the program's success so far. He states, "The DICK'S Varsity Team program and its talented content creators have far exceeded our expectations. The growing demand for authentic, first-person social content motivates us to expand the Varsity Team to include a wider array of enthusiastic creators in the sports community."

Mentorship from Acclaimed Athletes

The 2025 DICK'S Varsity Team will be guided by prominent athletes who are not only known for their sports accomplishments but also for their influence on social media. Icons such as Tara Davis-Woodhall, Hunter Woodhall, and the Cavinder twins, Haley and Hanna, will serve as mentors. Their experiences and insights will empower team members to elevate their storytelling abilities.

A Comprehensive Support Package

Participants of the DICK'S Varsity Team can look forward to a variety of benefits. These include:

• A paid contract to create and share content across their social media platforms.
• A monthly DICK'S gift card to purchase products to showcase in their posts.
• Opportunities to feature in DICK'S promotional materials including social media channels, website content, videos, and signage.
• Access to exclusive product launches, VIP events, and interactions with celebrities.
• Learning sessions from top-notch content creators, industry insiders, and DICK'S influencer marketing team.

Voices of Inspirational Athletes

Hunter Woodhall, a Paralympic gold medalist and Track & Field athlete, shared his excitement about becoming a Team Captain for the DICK'S Varsity Team. He remarked, "Sharing my sport online has allowed me to enhance my athletic abilities, and I’m eager to support and guide fellow athletes in realizing their dreams. I truly believe that sports can transform lives."

Moreover, Tara Davis-Woodhall echoed similar sentiments, emphasizing the impact sports have had on her life. She stated, "Sports have led me to incredible experiences, and I’m honored to partner with DICK'S in this role, promoting the importance of storytelling and athlete development."

History of the DICK'S Varsity Team

Since its inception as an internal program in 2023, the DICK'S Varsity Team has made impressive strides. Team members have created over 1,000 social media posts, generating an astounding 38 million impressions. They have also participated in numerous campaigns with prestigious brands like Away, Carhartt, New Balance, and Brooks.

Application Process and Information

The application period for the 2025 DICK'S Varsity Team is now open and will remain so until the cutoff date. Aspiring participants can find detailed application criteria and submission guidelines on the official DICK'S Varsity Team website.

About DICK'S Sporting Goods

DICK'S Sporting Goods (NYSE: DKS) is dedicated to inspiring athletes by providing support, equipment, and passion to help them realize their goals. Founded in 1948 and based in Pittsburgh, they operate over 850 stores under various names, including DICK'S, Golf Galaxy, and more. The company champions youth sports through significant donations and community initiatives aimed at under-resourced teams and athletes.

Frequently Asked Questions

What is the DICK'S Varsity Team?

The DICK'S Varsity Team is an influencer program that invites athletes to create content and collaborate with the brand, now open to public applications.

Who are the mentors for the 2025 DICK'S Varsity Team?

The mentorship will be led by renowned athletes like Tara Davis-Woodhall, Hunter Woodhall, and the Cavinder twins.

What benefits do team members receive?

Members receive financial compensation, DICK'S gift cards, promotional opportunities, and educational insights from industry experts.

When does the application process end?

The application period for the 2025 team closes on February 27, 2025, at 11:59 p.m. EST.

How can applicants find more information?

Additional information including criteria and submission details can be explored on the DICK'S Varsity Team website.

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