Dean de la Peña's Appointment Strengthens Resonate's Leadership
Resonate Welcomes Dean de la Peña as VP of Identity and Data
Resonate has announced a significant addition to its executive team with the hiring of Dean de la Peña as the Vice President of Identity, Data Strategy, and SaaS. His arrival is expected to bolster the company's offerings in AI-powered consumer intelligence and data analytics.
Dean's Impressive Background in Data Science
Dean de la Peña comes to Resonate with nearly 20 years of experience in data science, product management, and analytics. His deep understanding of marketing technology and customer analytics positions him well to lead the company's data strategies. Previously, he served as Vice President of Growth at an insurtech startup where he specialized in developing AI-powered underwriting solutions.
Leadership Roles Before Resonate
Before joining Resonate, Dean held notable positions at Mastercard Data & Services. He played an influential role in enhancing their analytics platform, particularly after the acquisition of Applied Predictive Technologies. His leadership at Mastercard saw him integrate advanced testing platforms, benefiting Fortune 500 clients across diverse sectors like hospitality and financial services.
Innovation and Growth at Resonate
The CEO of Resonate, Bryan Gernert, expressed excitement about Dean's joining the leadership team. Gernert believes that Dean's experience in driving technological growth will be crucial as Resonate strengthens its data and analytical services. This strategic move highlights Resonate's commitment to delivering superior value to its clients in the ever-evolving market landscape.
Dean's Academic Contributions
In addition to his corporate accomplishments, Dean de la Peña contributes to the academic sphere as an executive in residence at the University of Virginia's School of Data Science. Here, he shares valuable insights on analytics and decision-making driven by AI. His background is notable; he graduated as a Jefferson Scholar with degrees in physics and economics.
About Resonate and its Data Capabilities
Headquartered in Reston, Resonate is recognized as a leader in predictive consumer intelligence. The company's robust data set encompasses over 15,000 dynamic data points that capture insights from more than 250 million U.S. consumer profiles. This extensive data accessibility enables marketers to enhance their strategies and deepen their understanding of consumer behavior.
Enhancing Marketing Strategies
Resonate offers marketers the ability to activate data across multiple channels, enrich first-party information, and build predictive models that enhance campaign effectiveness. The continuous updates in consumer insights facilitate a more comprehensive understanding of audiences, allowing for targeted marketing approaches that extend beyond traditional metrics.
Frequently Asked Questions
What is Dean de la Peña's role at Resonate?
Dean de la Peña has been appointed as the Vice President of Identity, Data Strategy, and SaaS at Resonate.
What experience does Dean bring to Resonate?
Dean brings nearly 20 years of experience in data science, analytics, and product management, having held leadership roles at notable companies.
How does Resonate utilize consumer data?
Resonate leverages consumer data to drive insights and analysis, enabling marketers to enhance their strategies and understand their audiences better.
Where did Dean de la Peña work before Resonate?
Before joining Resonate, Dean served as Vice President of Growth at Kalepa and held roles at Mastercard Data & Services.
What makes Resonate’s data offering unique?
Resonate provides access to a comprehensive set of real-time data points that describe a vast range of consumer profiles, facilitating advanced marketing strategies.
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