D-BOX and Cinemark Strengthen Partnership with New Haptic Screens
D-BOX and Cinemark Strengthen Partnership with New Haptic Screens
MONTREAL — D-BOX Technologies Inc. (TSX: DBO), a leader in creating dynamic immersive entertainment experiences with over 25 years of expertise, is excited to reveal an important expansion with Cinemark Holdings, Inc. This partnership brings together two renowned entities in the cinema world, dedicated to enhancing the movie experience for audiences.
Expanding Haptic-Enabled Screens
In a remarkable move, D-BOX will add more than 70 haptic-enabled screens across up to 25 Cinemark theaters within the next eighteen months. This expansion focuses on theaters that have not yet experienced D-BOX technology. This is one of the largest multi-location expansions of D-BOX in recent years and is poised to significantly bolster Cinemark’s presence of D-BOX auditoriums over 500 worldwide.
Strengthening Innovative Experiences
“Our ongoing collaboration with Cinemark showcases a mutual dedication to innovation and providing premium experiences,” remarked Sébastien Mailhot, President and CEO of D-BOX. The strategic decision by Cinemark to both launch new D-BOX locations and enhance existing ones celebrates the growing appetite for immersive entertainment. This enthusiastic approach reflects the market's recognition of the value and appeal of the D-BOX format.
Impact on Audience Engagement
The latest expansion is more than just a strategic move; it's a reaffirmation of D-BOX's commitment to transforming the theatrical landscape through cutting-edge technology. By amplifying its immersive haptic solutions, D-BOX supports exhibitors in offering unique experiences that captivate audiences and redefine how they enjoy films.
About Cinemark Holdings, Inc.
Cinemark Holdings, Inc. (NYSE: CNK) stands as one of the foremost names in theatrical exhibition, delivering exceptional out-of-home entertainment. With a base in Plano, Texas, Cinemark operates nearly 500 locations, emphasizing advanced sight and sound technology. Offering an experience that includes Barco laser projection and premium large formats, Cinemark is impressive in its array of upscale amenities, such as Luxury Lounger recliners and D-BOX motion seats. Their stellar guest service and loyal customer programs like Cinemark Movie Club create a genuinely immersive escape for moviegoers.
About D-BOX Technologies Inc.
D-BOX leads the way in redefining engaging entertainment by combining physical effects with storytelling. Utilizing motion, vibration, and texture, D-BOX collaborates with leading entities to offer innovative ways to enhance viewer experiences across various mediums, including film, video games, and themed entertainment. Headquartered in Montreal, D-BOX continues to be a significant player in the global entertainment landscape.
Contact Information
D-BOX TECHNOLOGIES INC.
Josh Chandler
Chief Financial Officer
jchandler@d-box.com
CINEMARK HOLDINGS, INC.
Caitlin Piper
pr@cinemark.com
Frequently Asked Questions
What is D-BOX technology?
D-BOX technology creates immersive experiences by integrating haptic effects such as motion, vibrations, and textures in cinemas.
How many new screens are being added?
More than 70 new D-BOX haptic-enabled screens will be established in Cinemark theaters as part of this expansion.
What is the aim of the D-BOX and Cinemark partnership?
The partnership aims to enhance the cinema experience for audiences by providing innovative and immersive entertainment options.
When will the new screens be available?
The addition of new screens is expected to roll out over the next eighteen months.
Where are the new screens being added?
The new D-BOX screens will be installed across numerous Cinemark locations in the United States.
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