Danielle Bernstein Launches WeWoreWhat 001 Fragrance with Parlux

WeWoreWhat Unveils Its First Fragrance: WeWoreWhat 001

Danielle Bernstein, the creative mind behind the popular fashion brand WeWoreWhat, is taking a bold step into the world of fragrance. Her brand, renowned for its trendy collections that span swimwear, activewear, and ready-to-wear clothing, is now expanding its horizons to include the launch of WeWoreWhat 001. This exciting venture is in collaboration with the esteemed beauty company, Parlux.

A New Era of Fragrance

WeWoreWhat 001 represents not just a product, but a vibrant expression of lifestyle and femininity. This woody gourmand fragrance embodies the modern elegance that WeWoreWhat stands for, channeling the spirit of sophisticated urban living. Created by distinguished perfumer Jérôme Epinette from Robertet, the scent is designed to resonate deeply with trendsetters and fashion enthusiasts alike, featuring a delightful blend of creamy fig, warming cardamom, earthy patchouli, refreshing coconut water, and luxurious notes of amber and cedarwood.

The Fragrance Story

Bernstein describes this journey as a lifelong passion, noting her fascination with scents has always driven her to find unique combinations that captivate the senses. "I wanted WeWoreWhat 001 to feel like a blend of familiarity and excitement, balancing warm and soft notes to achieve a timeless appeal," she claims, emphasizing the addictive quality of the fragrance.

Expert Collaboration

Jérôme Epinette shared his insights on the creation process: "Our goal was to harmonize exquisite warm woods with rich, creamy notes and subtle gourmand elements. This combination envelops the wearer in comfort and indulgence, making it irresistible." The fragrance truly captures a celebration of luxury infused with comfort, aiming to keep the wearer feeling both elegant and relaxed.

Artistry in Design

The design of the WeWoreWhat 001 bottle is a direct reflection of Bernstein's exceptional sense of style. Inspired by her chic and luxurious urban loft, the bottle showcases a travertine-inspired finish and is accented with an antique brass plaque. The unique shape of the cap echoes the modern concrete elements of her home, ensuring that the bottle itself becomes a stunning decorative piece, suitable for any vanity.

The packaging mirrors the sophisticated design of the bottle, enhancing the overall aesthetic and presenting WeWoreWhat 001 as a coveted addition to anyone's fragrance collection.

A Partnership Rooted in Success

As Bernstein joins forces with Parlux, Lori Singer, President of Parlux Ltd., applauds the collaboration. "Partnering with Danielle was a natural fit as we look to expand our dynamic brand offerings. Danielle not only leads in her industry but also truly understands her audience, which aligns perfectly with our vision of creating unique products that captivate consumers," she said.

WeWoreWhat 001 is set to debut exclusively on WeWoreWhat's official website before hitting the shelves at Ulta Beauty in the spring of the following year.

Fragrance Details and Availability

Consumers can look forward to purchasing WeWoreWhat 001 in two distinct sizes: a 3.4 FL. OZ./100 mL Eau de Parfum Spray for $79 and a more compact 0.34 FL. OZ./10 mL option for $28.

Fragrance Notes:
TOP: creamy fig, amber
MIDDLE: patchouli, black tea, cardamom
BASE: sandalwood, cedarwood, musk

About Parlux Ltd.

Parlux Ltd. is an award-winning Top 100 Beauty Company known for working with iconic pop-culture and fashion brands. With a comprehensive focus on brand marketing and consumer engagement, Parlux's diverse portfolio includes fragrance lines from celebrated names such as Billie Eilish, Paris Hilton, and Kenneth Cole. With a reach spanning over 80 countries, Parlux continues to innovate in the beauty space, setting standards for excellence.

Frequently Asked Questions

What is WeWoreWhat 001?

WeWoreWhat 001 is the debut fragrance by Danielle Bernstein of WeWoreWhat, developed in collaboration with Parlux.

When will WeWoreWhat 001 be available?

The fragrance will debut exclusively on the WeWoreWhat website before being available at Ulta Beauty in the following spring.

What are the key notes of WeWoreWhat 001?

The fragrance features notes of creamy fig, amber, patchouli, black tea, cardamom, sandalwood, cedarwood, and musk.

Where is WeWoreWhat 001 produced?

WeWoreWhat 001 is produced by Parlux Ltd., a company known for its collaboration with beauty and fashion brands.

What sizes are available for WeWoreWhat 001?

The fragrance is offered in a 3.4 FL. OZ./100 mL bottle for $79 and a 0.34 FL. OZ./10 mL bottle for $28.

About Investors Hangout

Investors Hangout is a leading online stock forum for financial discussion and learning, offering a wide range of free tools and resources. It draws in traders of all levels, who exchange market knowledge, investigate trading tactics, and keep an eye on industry developments in real time. Featuring financial articles, stock message boards, quotes, charts, company profiles, and live news updates. Through cooperative learning and a wealth of informational resources, it helps users from novices creating their first portfolios to experts honing their techniques. Join Investors Hangout today: https://investorshangout.com/

Disclaimer: The content of this article is solely for general informational purposes only; it does not represent legal, financial, or investment advice. Investors Hangout does not offer financial advice; the author is not a licensed financial advisor. Consult a qualified advisor before making any financial or investment decisions based on this article. The author's interpretation of publicly available data shapes the opinions presented here; as a result, they should not be taken as advice to purchase, sell, or hold any securities mentioned or any other investments. The author does not guarantee the accuracy, completeness, or timeliness of any material, providing it "as is." Information and market conditions may change; past performance is not indicative of future outcomes. If any of the material offered here is inaccurate, please contact us for corrections.