Dale Pollak's Latest Book, 'Invested,' Redefines Vehicle Investment

Insights from Dale Pollak's Revolutionary Book 'Invested'

In a groundbreaking release, Dale Pollak, the Executive Vice President of Cox Automotive and founder of vAuto, has launched his latest book, 'Invested: The New Science, Strategy & System of Used Vehicle Investment Management.' This seventh book promises to turn traditional beliefs on their head, offering a fresh approach to used vehicle operations.

Introducing Variable Management in Used Vehicles

'Invested' introduces the Variable Management strategy, which integrates investment management principles into used vehicle operations. This innovative framework challenges the conventional methodologies that the industry has adhered to for over a century. Pollak emphasizes that it is crucial for dealers to rethink their strategies to enhance profitability in a rapidly changing market.

Transforming Perceptions of Used Vehicle Operations

Dale Pollak believes that it's essential for dealerships to shift their perspectives on their role and value in the marketplace. 'Invested' encourages used vehicle dealers and managers to view their investments through a new lens, ensuring they remain competitive today and in the future.

Adapting to a Changing Market Landscape

Pollak states, "I set foot in this industry 56 years ago, driven by a desire to innovate and create solutions that transform how we perceive value and success in used vehicle departments." He argues that the book is more than just a manual; it serves as a manifesto for reinventing used car management.

Key Strategies for Enhanced ROI

As the pressures on the used vehicle market escalate, Pollak's new work lays out vital strategies for dealers aiming to boost their return on investment (ROI). The following points illustrate the essential tactics highlighted in 'Invested':

• Leveraging predictive data science to accurately assess each vehicle’s ROI potential.
• Implementing investment management principles to enhance acquisition, appraisal, and pricing practices, maximizing profit on every sale.
• Understanding the correct value for any used vehicle in various scenarios.
• Addressing traditional biases that hinder performance and outcomes.
• Establishing ROI-based performance metrics to ensure accountability in operations.

Pollak warns that the ROI in the used car sector is diminishing. He stresses that if dealers persist with outdated strategies as investment costs rise, their departments may struggle to succeed. By utilizing a combination of predictive data science and the Variable Management strategy, dealers can navigate these challenges effectively.

Availability and Future Significance

'Invested' will become accessible through platforms like Amazon and other online retailers. For those attending the National Automobile Dealers Association (NADA) 2025 convention, a chance to get a copy will be available at vAuto's booth.

About Cox Automotive

Cox Automotive stands as the largest automotive services and technology provider globally, managing over 2.3 billion online interactions yearly. With an impressive workforce of over 29,000 individuals, the company offers robust solutions tailored to car shoppers, industry professionals, and other stakeholders. Cox Automotive encompasses several leading brands including Autotrader, Kelley Blue Book, Manheim, and Dealertrack. As a subsidiary of Cox Enterprises, which has a substantial annual revenue, Cox Automotive continues to lead innovation in the automotive space.

Frequently Asked Questions

What is the main focus of Dale Pollak's book 'Invested'?

The book centers on introducing the Variable Management strategy to optimize used vehicle operations and enhance profitability.

Why is the Variable Management strategy important?

This strategy helps dealers reassess their operations, moving away from outdated beliefs, and adapting to market changes to maximize their returns.

When will 'Invested' be available for purchase?

'Invested' will be available online, including on platforms such as Amazon, on its release day.

How does Pollak suggest dealerships adapt to current market pressures?

Pollak suggests leveraging data science and implementing calculated investment strategies to enhance operational outcomes and profitability.

What is Cox Automotive's role in the automotive industry?

Cox Automotive is a significant player in the automotive services sector, delivering technology and services that enhance car purchasing experiences for consumers and professionals alike.

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