Daesang’s Jongga Unveils Gourmet Kimchi with Star Chef Corey Lee
Introducing Gourmet Kimchi: A Culinary Collaboration
In an exciting new venture, Daesang Corporation's renowned kimchi brand, Jongga, has collaborated with celebrated Michelin 3-star chef Corey Lee to launch a gourmet line of kimchi. This partnership blends Jongga's extensive fermentation expertise with Chef Lee's innovative culinary techniques, resulting in a unique product line that is capturing the attention of food enthusiasts across the nation.
Unique Varieties of San Ho Won Kimchi
The newly introduced San Ho Won Kimchi features two standout varieties designed to appeal to diverse palates. The first, Original Kimchi, offers a robust and savory flavor that embodies the essence of traditional kimchi. Infused with cheonggak, a nutrient-rich seaweed, and a vegetable broth, it delivers a well-rounded taste experience.
Discovering Baek Kimchi
The second variety, Baek Kimchi, also known as white kimchi, stands out for its low-fermentation method. This technique allows for a subtler flavor profile that is both refreshing and mildly tangy, complemented by the natural sweetness from apples. Each variant is thoughtfully packaged in resealable pouches to ensure convenience and quality.
Expanding Kimchi's Reach
As part of its strategic vision, Daesang aims to introduce the rich flavors of kimchi to a broader audience in the U.S. market. The gourmet line, which debuted this past January, marks a significant step in celebrating the cultural heritage of Korean cuisine. The collaboration showcases how kimchi can be adapted to modern culinary trends while honoring traditional practices.
Chef Corey Lee: A Culinary Pioneer
Chef Corey Lee has made waves in the culinary world, earning accolades for his fine dining establishment, Benu, and his casual Korean restaurant, San Ho Won. Both establishments have garnered international recognition, with Lee's innovative cooking and steadfast dedication to his roots earning him prestigious Michelin stars. His partnership with Jongga exemplifies his commitment to showcasing the best of Korean flavors through refined techniques.
Taxonomy of Taste: The Making of Gourmet Kimchi
The creation of San Ho Won Kimchi is not just about combining ingredients; it represents a shared vision between Daesang and Chef Lee. Their collaboration emphasizes kimchi as more than just a side dish—it’s positioned as a premium culinary ingredient. This shift in perspective aims to elevate Jongga's reputation in the competitive U.S. food landscape.
Global Impact and Future Directions
Daesang is on a mission to further expand its global footprint. Currently available in over 80 countries, Jongga Kimchi has become synonymous with quality. The brand's export revenue has seen remarkable growth—from $29 million in 2016 to $93.9 million in 2023—and projections indicate that Jongga could soon be the first kimchi brand to exceed $100 million in export volume.
In 2022, Jongga established its first large-scale kimchi production facility in the U.S., symbolizing its commitment to local production and increasing accessibility. Additionally, plans to build another facility in Europe highlight Daesang's ambition to cater to a growing international market.
About Daesang Corporation
Founded in 1956, Daesang Corporation has grown to become one of the world's leading producers of fermented foods. With a focus on quality and tradition, they operate notable brands like Jongga and O'Food, which offer a variety of sauces and ready-to-eat meals. Headquartered in South Korea, Daesang operates globally, meeting the needs of diverse culinary markets.
About Jongga
The term 'Jongga' reflects a rich tradition in Korean cuisine, emphasizing the art of crafting authentic recipes passed down through generations. Since 1987, Jongga has been recognized as the number one producer of kimchi in Korea, leading the commercial market of packaged kimchi worldwide. As a pioneer in introducing kimchi to international consumers, Jongga ensures its products maintain high standards of quality, making it a staple in households across the globe.
Frequently Asked Questions
What is San Ho Won Kimchi?
San Ho Won Kimchi is a gourmet line of kimchi created by Daesang's Jongga in collaboration with Michelin-star chef Corey Lee, featuring two varieties: Original and Baek Kimchi.
Who is Chef Corey Lee?
Chef Corey Lee is an acclaimed chef known for his innovative dining establishments, Benu and San Ho Won, both celebrated for their culinary excellence and awarded Michelin stars.
What makes Jongga’s kimchi special?
Jongga’s kimchi is recognized for its quality ingredients, including premium vegetables and careful fermentation processes that ensure a rich, probiotic-packed flavor profile.
Where can I buy San Ho Won Kimchi?
San Ho Won Kimchi is currently available at H Mart locations across the U.S. and will expand to major online platforms in the future.
How is Daesang expanding its global market presence?
Daesang is enhancing its global presence by establishing local production facilities, increasing export efforts, and appealing to international markets with gourmet products like San Ho Won Kimchi.
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