Daesang Celebrates Landmark 'Kimchi Day' in Paris's 15th District
Milestone for Korean Heritage: Kimchi Day Designation
In a significant development for Korean cuisine, Daesang has collaborated with the Association Mes Amis (AMA) and SF Globalize to celebrate the official designation of "Kimchi Day" in the 15th District of Paris, France. This landmark announcement marks the first official recognition of Kimchi Day in the European Union, representing a pivotal moment for the global appreciation of this traditional Korean dish.
The Celebration Event
On a recent day, Paris was alive with the spirit of kimchi as citizens and tourists came together for a large-scale kimchi-making event. This engaging gathering showcased not only the preparation of kimchi but also highlighted Korea's rich culinary traditions, a cultural exchange that invites everyone to partake. Attendees had the opportunity to learn about the intricate processes involved in making kimchi while enjoying the lively atmosphere infused with K-pop performances.
What Led to This Historic Recognition?
The formal proposal for Kimchi Day was championed by Daesang and its partners, which was subsequently presented to the 15th District Office of Paris. The proposal received unanimous support from the district’s council, who officially designated November 22 as an annual celebration of kimchi. This recognition elevates kimchi's status, not just as a popular dish but as an integral part of Korea's heritage which possesses nutritional and cultural significance.
The Role of Daesang
As a pioneering entity, Daesang has played a vital role in this achievement by forging alliances across civil, public, and private sectors. With a commitment to promoting kimchi's traditional values and health benefits, Daesang has sponsored various cultural exchange initiatives. These initiatives include kimchi cooking contests and large gatherings encouraging communal involvement in preparing this beloved Korean dish.
Future Implications of 'Kimchi Day'
The inaugural "2025 KOREAN EXPO – Proclamation Ceremony for Kimchi Day" took place at the Grand Square of Paris’s 15th District Office. The event was attended by key officials including the mayor of the district and prominent government representatives, amplifying the significance of the day. Attendees celebrated by participating in hands-on kimchi-making activities that fostered a deeper understanding among the local populace about the cultural practices surrounding this traditional food.
Responses from Participants
Participants shared their insights during the event, revealing a newfound appreciation for the cultural heritage of kimchi. Comments like, "Kimchi is not merely food; it embodies a cultural tradition among Koreans during winter preparations," reflect the event's impact on local patrons. Additionally, the experience of preparing kimchi allowed participants to connect closely with its cultural roots and significance.
Daesang's Vision for Global Kimchi
Jung-Bae Lim, the CEO of Daesang, expressed that the establishment of Kimchi Day represents a symbolic shift for how kimchi is embraced by diverse cultures around the world. He remarked on the company’s commitment to promoting kimchi globally, asserting that it deserves a place on dining tables worldwide. The designation of Kimchi Day is not just an isolated event but paves the way for similar recognitions in other districts of Paris and beyond, including locations such as Issy-les-Moulineaux and Montpellier.
As Kimchi Day continues to gain traction globally, it is worth noting that its initial recognition occurred in California in 2021, later expanding to various U.S. states and even reaching as far as Argentina, which has proclaimed it a national holiday. This pattern underscores the increasing global respect and love for kimchi.
Expansion Plans of Daesang
In response to the burgeoning demand for kimchi in the European market, Daesang is making strides to establish a new production facility in Kraków, Poland, following its successful large-scale kimchi plant in Los Angeles. By ensuring that the Jongga brand reaches mainstream markets across Europe, Daesang is not only offering authentic kimchi but also innovating localized products that resonate with European consumer preferences.
About Daesang Corporation
Founded in 1956, Daesang Corporation has established itself as a global leader in the production of fermented food products, including the well-known Jongga brand. The company is dedicated to enhancing the global presence of K-Food through innovation and tradition. Headquartered in South Korea, Daesang has manufacturing operations in numerous countries, including the United States, Poland, China, Indonesia, and Vietnam. For more information, please visit www.daesang.com/en.
Frequently Asked Questions
What is Kimchi Day?
Kimchi Day is an official celebration recognizing the cultural, nutritional, and industrial significance of kimchi, marked annually in specific locations.
Who designated Kimchi Day in Paris?
Daesang, in collaboration with the Association Mes Amis (AMA) and SF Globalize, successfully proposed the designation of Kimchi Day in Paris's 15th District.
What events are associated with Kimchi Day?
Festivities often include large kimchi-making events that foster community engagement and celebrate the rich heritage of Korean cuisine.
How does Daesang contribute to Kimchi Day?
Daesang promotes kimchi through partnerships, educational programs, and efforts to elevate its importance in the global food culture.
What are Daesang's plans for international expansion?
Daesang aims to establish new production facilities and expand its presence in European markets to meet the growing demand for kimchi.
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