Cynet Strengthens Leadership Team to Enhance Channel Growth

Cynet Strengthens Leadership Team to Enhance Channel Growth

Cynet, a recognized leader in cybersecurity solutions, is excited to announce the addition of two seasoned professionals to its executive team. These appointments are designed to advance the company’s channel strategy and help drive future growth. Karen Ward steps in as the Senior Vice President of Sales, bringing her wealth of experience in leading successful go-to-market initiatives. Joins her is Jeannine Edwards, who will serve as the Senior Director of Marketing, focusing on enhancing Cynet’s value proposition in the channel environment.

Expanding Leadership for a Strategic Focus

The strategic move to boost executive leadership underscores Cynet's commitment to strengthening its channel partnerships. These hires come at a time when the demand for cybersecurity solutions is at an all-time high, reflecting a growing need for robust protection among small and medium-sized enterprises.

Expertise in Sales and Marketing

Karen Ward arrives at Cynet from Barracuda Networks, where she played a key role in driving channel growth across North America. Her expertise in the technology sector, particularly in managed service providers (MSPs), positions her perfectly to elevate Cynet’s engagement with existing partners and expand its market reach.

Expressing her enthusiasm about her new role, Karen stated, "Cynet’s All-in-One Cybersecurity Platform is custom-built for MSPs, enabling them to increase operational efficiency through automation. We are entering an exciting phase of growth, catering to partner needs as we advance forward together."

Channel Marketing Strength

Jeannine Edwards brings over 15 years of marketing experience specifically in the channel landscape. Her impressive background includes significant roles at Arcserve and ConnectWise, where she spearheaded initiatives that improved partner engagement and amplified community support within the tech industry. Recognized as an influencer in the channel, Jeannine aims to expand Cynet’s partner ecosystem significantly.

She expressed her eagerness to get started, saying, "Cynet has always prioritized its channel partners, and I’m looking forward to showcasing new avenues for collaboration to drive growth, safeguard customers, and streamline operations for our partners."

Enhanced Support for Partners

Both Karen and Jeannine are dedicated to ensuring that Cynet’s partners receive superior marketing support. Jeannine mentioned that the company plans to implement a robust partner marketing strategy, focusing on joint programs and resources to assist partners in distinguishing their offerings in a competitive marketplace.

A Record-Breaking Year Ahead

Looking ahead, Cynet has already experienced remarkable success, having exceeded growth expectations and significantly increasing its annual recurring revenue (ARR). Cynet’s Founder & CEO, Eyal Gruner, spoke about the upcoming opportunities: “The inclusion of Karen and Jeannine is vital as we continue to build on our momentum from a record-breaking previous year. Their experience in channel dynamics will ensure that Cynet remains responsive to the evolving needs of our partners.”

Commitment to Innovation in Cybersecurity

Recently, Cynet made headlines by becoming the only cybersecurity vendor to achieve 100% Protection and Detection Visibility in the prominent MITRE ATT&CK Evaluation. This accomplishment demonstrates Cynet’s commitment to innovation and excellence in cybersecurity as small to medium enterprises contend with increasing cyber threats.

With a focus not just on immediate success but also on long-term relationships, Cynet’s leadership is strategically poised to continue delivering unparalleled cybersecurity solutions, as highlighted by the skills both Karen and Jeannine bring to the table.

About Cynet

Cynet’s All-in-One Cybersecurity Platform offers a comprehensive suite of security capabilities integrated into a cohesive solution backed by 24/7 Security Operation Center (SOC) support. The platform is specifically designed to strengthen protection for small to medium-sized enterprises while maximizing profit margins for managed service providers. For more insights, visit www.cynet.com.

Frequently Asked Questions

What roles have been added to Cynet's leadership team?

Cynet has appointed Karen Ward as Senior Vice President of Sales and Jeannine Edwards as Senior Director of Marketing.

Why is Cynet focusing on channel partnerships?

The emphasis on channel partnerships aims to enhance support for partners and drive future growth as demand for cybersecurity solutions rises.

What is the All-in-One Cybersecurity Platform?

Cynet’s All-in-One Cybersecurity Platform provides various security capabilities in one solution, ensuring efficient management for small and medium enterprises.

What achievements has Cynet recently accomplished?

Cynet was recognized for achieving 100% Protection and 100% Detection Visibility in the 2024 MITRE ATT&CK Evaluation.

How does Cynet support its partners?

Cynet plans to invest in marketing strategies and resources to help partners differentiate their services in a competitive environment.

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