Currys Profit Forecast Surges on Strong Holiday Sales Results

Currys Experiences Notable Stock Surge Amid Positive Sales Trends

Shares of Currys (LON: CURY) have witnessed a remarkable increase, jumping over 11% on Wednesday. This surge comes after the retailer raised its profit outlook, thanks to strong sales during the festive shopping season.

Strong Sales Performance During Festive Period

In the ten weeks leading up to the holiday season, Currys reported a 2% increase in like-for-like revenues across the UK and Ireland. This positive trend was fueled by robust demand for mobile devices, gaming gear, and premium computing products. The company also managed to maintain stable gross margins during this period.

Innovative Omnichannel Strategies

A standout feature of Currys' performance was the growth in its omnichannel capabilities. The retailer reported a 13% rise in its order-and-collect services, alongside impressive online revenue gains, signifying a well-rounded approach to reaching customers through various channels.

Nordic Markets Show Positive Revenue Growth

Currys has also experienced positive results in its Nordic markets, with like-for-like revenue climbing by 1%. This region displayed growth in key categories such as domestic appliances and computing, despite facing softer overall market conditions.

Operational Efficiency Driving Results

The company's emphasis on balancing sales with gross margin performance has proven beneficial. By prioritizing profitable sales over less lucrative options, Currys has not only enhanced its revenue but also its overall operational efficiency. Furthermore, cost-saving measures in the Nordics have helped offset inflationary pressures.

Revised Profit Forecast and Strategic Insights

As a result of these strong performances, Currys now anticipates an adjusted profit before tax between £145 million and £155 million. This forecast reflects a 23-31% improvement over earlier expectations, underscoring the effectiveness of their strategic planning.

Alex Baldock, the chief executive of Currys, expressed satisfaction with these results, stating, "We're pleased by our strong Peak trading. We grew in both markets, continuing the trend of Currys' strengthening performance, and we believe this year's profits will be ahead of market expectations."

Mobile Subscribers and Strategic Initiatives

Currys has also shown growth in its iD Mobile segment, now boasting 2.1 million subscribers, an increase of 500,000 from the previous year. The company attributes this growth to aptly executed holiday promotions, availability of premium products, and investments in both online and in-store retail platforms.

Commitment to Shareholder Returns

In line with its strong financial performance, Currys plans to distribute a dividend of 1.3p per share as part of its forthcoming full-year financial results, reaffirming its commitment to providing returns to its shareholders.

Future Outlook and Expectations

Looking ahead, both the UK and Nordic regions are expected to continue enhancing their adjusted EBIT and improving free cash flow, positioning Currys favorably for sustained growth.

Frequently Asked Questions

What led to the recent surge in Currys' stock price?

The stock price surged due to a raised profit outlook after strong Christmas sales results.

How much did Currys' revenues increase in the UK and Ireland during the festive season?

Currys reported a 2% increase in like-for-like revenues during the festive period.

What products drove the sales growth at Currys?

Strong demand for mobile phones, gaming devices, and premium computing products drove the sales growth.

What is Currys' profit forecast for the upcoming year?

Currys anticipates an adjusted profit before tax between £145 million and £155 million for the upcoming year.

How is Currys improving operational efficiency?

Currys is focusing on balancing sales with gross margin performance and implementing cost-saving measures.

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