Cunard's 2027 Program Launch Sparks Unprecedented Booking Surge
Exciting Growth in Cunard's Luxury Bookings
Cunard, a leading name in luxury cruising, has announced a remarkable increase in bookings following the launch of its much-anticipated 2027 program. In just the first week since this launch, the company recorded a staggering 55% increase in nights booked, indicating a resurgence in interest and enthusiasm among travelers compared to the previous year.
Market Contributions to Success
This impressive growth can be attributed to strong contributions from both the UK and North American markets. In the UK alone, bookings jumped nearly 50%, while North America experienced an even greater surge, exceeding 100%. Such data emphasizes Cunard’s strong position as a frontrunner in luxury voyages.
Luxury Suites in Demand
In particular, there has been a noteworthy rise in interest for Cunard’s exclusive suites. The premium Queens Grill and Princess Grill suites saw bookings soar by over 100% compared to last year’s launch period. This reflects a growing global admiration for the unique Grills experience offered by Cunard, showcasing the high demand for exclusivity and luxury.
Iconic Transatlantic Crossings Continue Strong
The renowned Queen Mary 2's Transatlantic Crossings have also maintained their popularity, remaining a coveted choice for many travelers. This iconic route continues to attract guests from around the world, reinforcing Cunard's status as a leader in premium cruise experiences.
Highlights of the 2027 Programme
Cunard's latest programme features an array of 195 new itineraries set to take place from April 2027 to January 2028, visiting 115 destinations across 32 countries. A standout feature of this program is its inclusion of 93 UNESCO World Heritage sites, ensuring travelers experience enriching destinations worldwide. Additionally, with 18 overnight port calls and 33 late evening departures, guests will have ample opportunities to explore and enjoy their destinations to the fullest.
Increased Capacity and New Options
This year’s program offers more variety than ever before as Cunard’s three iconic ships will provide roundtrip voyages from the UK for the first time since 2018. This represents a significant boost in the capacity of departures from the UK by 54% year on year, making it an exciting time for enthusiasts of luxury travel.
Responsive Leadership at Cunard
Katie McAlister, President of Cunard, expressed her excitement about the positive response to the 2027 program launch. "We're delighted with the response to our 2027 launch. It's wonderful to see so many guests choosing to sail with us, and the rise in bookings shows just how much people continue to value the Cunard experience," she stated. McAlister highlighted the strong demand for their Queens Grill and Princess Grill suites, reinforcing the brand's commitment to providing exceptional service.
About Cunard
Cunard has a long-standing reputation for offering one-of-a-kind luxury experiences since its establishment in 1840. With a firm commitment to quality, the company aims to celebrate its 185th anniversary in 2025 with several iconic events. The Cunard experience includes fine dining, engaging entertainment, and unparalleled White Star service. Their fleet includes four ships, with the latest ship, Queen Anne, launched recently. As part of Carnival Corporation & plc, Cunard continues to thrive within the competitive cruise industry.
Frequently Asked Questions
What is the 2027 Cunard program about?
The 2027 Cunard program features 195 new itineraries visiting 115 destinations worldwide, providing a wide range of luxury cruise options.
How did bookings behave after the program launch?
Following the launch, there was a 55% increase in nights booked compared to the same period for the previous year's launch.
Which markets showed the highest growth?
Bookings increased almost 50% in the UK and over 100% in North America, highlighting strong market demand.
What types of suites are becoming more popular?
There is significant interest in Cunard's premium Queens Grill and Princess Grill suites, with bookings up over 100% from last year.
What distinguishes Cunard's services?
Cunard is known for its outstanding White Star service, fine dining, and unique entertainment experiences, making each voyage unforgettable.
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