Criteo and Mirakl Ads Unite to Boost Marketplace Revenue Streams
Criteo and Mirakl Ads Unite to Enhance Revenue Opportunities
This collaboration combines advanced ad serving technology with integrated billing and reporting, unlocking significant potential for retail media networks. As retailers seek innovative ways to enhance marketplace experiences, the merger of Criteo and Mirakl Ads stands as a pivotal solution to drive sustainable revenue growth.
Unlocking Mid-to-Long-Tail Advertising Potential
Through this partnership, retailers can engage an often-overlooked segment of the advertising market: mid-to-long-tail advertisers. These smaller brands and marketplace vendors are eager to leverage retail media, amplifying their voices beyond conventional sales and marketing channels. By merging Mirakl's rich ecosystem with Criteo's robust retail media capabilities, the integration facilitates efficient ad campaign execution, laying the foundation for a new era of marketplace monetization.
Maximizing Retail Media Efforts
Mid-to-long-tail sellers, though individually modest, contribute a staggering amount to advertising budgets. Reports indicate these sellers outspend first-party brands on Amazon by a remarkable 127%. Recognizing this trend, the Criteo and Mirakl collaboration equips advertisers with self-service tools, enabling them to scale their efforts across diverse marketplace platforms effectively.
Insights from Industry Leaders
According to Melanie Zimmermann, General Manager of Global Retail Media at Criteo, "As retail media evolves, retailers are seeking streamlined solutions to grow demand and connect with diverse brand partners. This partnership enables advertisers to launch campaigns seamlessly, enhancing product diversity without increasing operational complexity for retailers. Our integration is designed to help retailers monetize their marketplaces efficiently, resulting in improved shopping experiences for consumers."
Meanwhile, Octavie Gosselin, Global Vice President of Mirakl Ads, expressed, "We're delighted to offer this integrated capability, allowing retailers to tap into the significant power of mid-to-long-tail advertisers through automation and self-service functionalities. Our goal is to enhance participation in retail programs, illustrating the increasing importance of marketplaces within the commerce ecosystem."
Enhancing Retail Operations
This strategic integration streamlines operations for retailers, fostering a more efficient digital experience. By utilizing sophisticated technology, retailer partners can effectively manage inventory, engage with a wider audience of potential advertisers, and maximize revenue channels with less manual effort. Utilizing AI advancements, the collaboration looks to redefine the shopping landscape for both retailers and consumers.
About Criteo
Criteo is at the forefront of connecting the commerce ecosystem for various stakeholders, including brands, agencies, and retailers. With its AI-powered platform, Criteo holds access to over $1 trillion in annual sales, creating personalized shopping experiences, and ensuring advertisers have the resources needed to excel. Its expansive reach and technology-driven approach promise an engaging interface that benefits all users, fostering incredible growth potential.
About Mirakl Ads
Mirakl stands as a leading eCommerce solutions provider, dedicated to transforming online business operations. Its suite of tools empowers organizations to enhance product offerings and streamline supplier management processes. Mirakl continues to lead the charge in advancing marketplace technology, helping hundreds of enterprises unlock the full scope of their business capabilities.
Frequently Asked Questions
What is the main goal of the Criteo and Mirakl Ads partnership?
The primary goal is to enhance marketplace revenue opportunities by facilitating engagement with mid-to-long-tail advertisers and streamlining ad campaign execution.
How does the integration benefit retailers?
Retailers benefit by gaining access to self-service tools that enable efficient ad management and help tap into a wider pool of potential advertisers.
What is the significance of mid-to-long-tail advertisers?
These advertisers collectively represent a significant portion of advertising investment, often spending considerably more than first-party brands, thus representing a lucrative market segment.
How does Criteo's technology support this initiative?
Criteo's advanced ad-serving technology and campaign execution capabilities enhance the advertising experience, enabling better targeting and engagement with potential customers.
What role does AI play in this collaboration?
AI facilitates streamlined operations, automating campaign management processes which enables advertisers to scale their efforts more effectively across marketplace platforms.
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