COSRX Shines Bright as First Korean Brand at Fashion Week

COSRX Makes Strides in the Fashion Industry

PARIS — In an impressive milestone for the skincare industry, COSRX has made history as the first Korean skincare and haircare brand to sponsor the Paris Fashion Week main season. This remarkable achievement signifies a breakthrough for K-beauty, representing its growing influence in the global fashion arena.

A New Era for K-beauty at Paris Fashion Week

After a successful debut backstage earlier, COSRX returned to Paris Fashion Week partnering with the renowned international artist agency RAVE. The collaboration showcased two of the week’s most talked-about shows, Courrèges and Caroline Hu, where COSRX provided its beloved skincare products alongside newly launched haircare innovations.

Supporting Top Talent with Quality Products

During these high-profile events, COSRX enabled backstage teams to prepare models for a stunning runway experience with top-notch skincare essentials. With renowned makeup artist Thomas de Kluyver and celebrated hairstylist Eugene Souleiman leading the teams, COSRX ensured that every model was ready to shine.

Innovative Skincare for Glowing Looks

At Courrèges, Thomas de Kluyver utilized COSRX products to achieve a radiant and hydrated look for the models. From lightweight serums to intensive moisturizers, the range of COSRX’s offerings catered perfectly to the unique demands of the fashion industry.

Key Skincare Products Displayed

• The 6 Peptide Skin Booster Serum: This serum provides hydration and firms the skin, setting the perfect canvas for makeup.
• The Peptide Collagen Hydrogel Eye Patch: Designed to revitalize tired eyes, these patches de-puff and smooth for a refreshed look.
• The Ceramide Skin Barrier Moisturizer: A concentrated moisturizer that fortifies and soothes the skin while locking in essential hydration.
• The Ceramide Skin Barrier Moisturizing Mist: This refreshing mist adds hydration and calming effects to the skin barrier.

Haircare Innovations Take Center Stage

At the Caroline Hu show, Eugene Souleiman directed the styling efforts, introducing COSRX’s latest haircare line—PEPTIDE-132 Hair Care. This line ensured that models had glossy and resilient hair that held up exceptionally well throughout the proceedings.

Backstage Haircare Essentials

• PEPTIDE-132 Ultra Perfect Hair Bonding Shampoo: This shampoo nourishes the hair while providing a gentle cleanse, reinforcing the hair's structure from within.
• COSRX PEPTIDE-132 Ultra Perfect Hair Bonding Treatment: Targeted for dry and brittle ends, this treatment provides necessary nourishment for smoother, healthier hair.
• COSRX PEPTIDE-132 Ultra Perfect Hair Bonding Oil Serum: This oil serum penetrates deeply to restore strength to vulnerable strands.

A Cultural Breakthrough for Korean Brands

Being an official backstage sponsor at one of fashion's most prestigious events reflects not just a partnership but a cultural shift. COSRX’s sponsorship stands as a testament to K-beauty’s entry into the world of high fashion, a place traditionally dominated by established global brands. This collaboration highlights the rising trust in Korean beauty products within the professional beauty community, showcasing their efficacy on iconic stages.

"Fashion Week is a true global stage, and we are proud to once again support its backstage teams — this time with both our core skincare heroes and our newest PEPTIDE-132 haircare trinity," said a representative from COSRX. The commitment to providing performance-driven products aligns with the brand's mission to elevate beauty standards and cater to professional needs.

About COSRX

Founded in 2013, COSRX is a leading global skincare brand recognized for its focus on efficacy and affordability. Championing high-quality ingredients and concentrated formulations, COSRX has become a household name in K-beauty, inspiring millions around the world. The brand’s engaging social media presence has further propelled its popularity and influence in both skincare and haircare.

Frequently Asked Questions

What is COSRX's role at Paris Fashion Week?

COSRX serves as the first Korean skincare and haircare sponsor for the main season at Paris Fashion Week, collaborating with reputed artists and showcasing its products.

What products does COSRX feature for skincare?

COSRX features products like the 6 Peptide Skin Booster Serum, Ceramide Skin Barrier Moisturizer, and more to help achieve radiant skin for models.

What haircare innovations did COSRX present?

COSRX showcased their PEPTIDE-132 Hair Care line, including shampoos and treatments designed to restore strength and shine to models' hair.

Who are the main artists involved with COSRX?

The event featured renowned figures such as Thomas de Kluyver for makeup and Eugene Souleiman for hairstyling, both well-respected in the fashion community.

How does this sponsorship impact K-beauty?

This sponsorship marks a significant moment for K-beauty, as it enhances visibility and acceptance of Korean brands in high fashion, building trust and recognition worldwide.

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