Contentful Welcomes Chris Masino as Chief Revenue Officer
Contentful Welcomes Chris Masino as Chief Revenue Officer
Contentful, a prominent content platform relied upon by over 4,200 clients, is excited to announce the addition of Chris Masino to its executive team as the new Chief Revenue Officer (CRO). Masino brings a wealth of experience in creating and leading large-scale global sales teams, driving significant revenue growth while enhancing operational efficiency. With more than 25 years in the industry, he has successfully led high-performance sales organizations, from burgeoning startups to established public entities.
A Proven Leader in the SaaS Industry
Chris Masino has demonstrated an exceptional ability to scale Software as a Service (SaaS) companies, guiding them from initial growth stages to positions of industry leadership. His insights cover critical areas including enterprise sales strategy, category creation, and developing winning go-to-market teams for confronting competitive landscapes. He notably contributed to the success of Mercury Interactive during its acquisition by HP and was instrumental in Jive Software's growth leading up to its initial public offering (IPO). Most recently, he helped propel ActionIQ into a top contender within the Customer Data Platform (CDP) sector, culminating in its successful acquisition.
Elevating Contentful’s Growth Strategy
In his new role as CRO at Contentful, Chris will oversee the company’s global sales initiatives, partnerships development, and overall revenue strategy. He is tasked with enhancing Contentful's presence in the enterprise market while fostering a swift adoption rate of its innovative content platform. This aligns with the company’s mission of optimizing customer experiences through digital content.
Vision for the Future
Chris expressed his enthusiasm during his appointment, stating, “I am thrilled to join Contentful at an incredibly pivotal time in its journey. I look forward to the opportunity to accelerate growth, strengthen customer relationships, and solidify our position as a leading content platform.” His focus on understanding customer needs will drive forward the value Contentful delivers to its users.
About Contentful
Contentful stands at the forefront of content platform innovation, committed to unlocking organizational digital content to create impactful customer experiences. The platform allows businesses to treat content as a vital asset, with features like Contentful Studio and its Ecosystem. Combining composable content with artificial intelligence, Contentful provides digital teams with the tools needed for collaborative efforts that drive growth. Contentful’s capabilities enable innovative content experiences across diverse brands, regions, and channels for organizations of varying sizes globally.
Frequently Asked Questions
Who is Chris Masino?
Chris Masino is the newly appointed Chief Revenue Officer (CRO) of Contentful, bringing over 25 years of experience in leading sales organizations.
What is Contentful?
Contentful is a leading content platform that helps organizations manage and deliver digital content efficiently.
What are Chris Masino’s responsibilities at Contentful?
As the CRO, Masino will oversee global sales, partnerships, and revenue strategy, focusing on enterprise growth and content platform adoption.
How does Contentful empower digital teams?
Contentful enables teams to leverage composable content and artificial intelligence, facilitating collaboration and enhancing the speed and scale of operations.
What are the goals of Contentful with Masino on board?
The goal is to accelerate growth, improve customer relationships, and solidify Contentful's position as a leading content platform in the industry.
About The Author
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