Comscore and ShowSeeker Team Up for Enhanced TV Campaign Insights
Comscore Expands Partnership with ShowSeeker for Audience Insights
In a strategic move, Comscore (NASDAQ: SCOR), a leader in consumer behavior analytics, has strengthened its collaboration with ShowSeeker. This partnership aims to enhance the Pilot® platform with person-level local live and DVR data. This integration allows advertising professionals to interact with audiences at a much more detailed level than ever before.
Innovative Changes in Campaign Execution
The new integration within Pilot equips media buyers and sellers with the ability to analyze not only household impressions but also individual demographics, such as age and gender. This represents a significant leap forward in how local markets can be measured and how campaigns can be executed.
Steve Bagdasarian, Chief Commercial Officer of Comscore, noted the industry’s pressing need for actionable insights. "This expansion with ShowSeeker empowers our clients with data precision that will greatly improve their transaction processes, especially in local markets," he stated.
Enhancements for Pilot Users
With the latest updates, Pilot users will find it easier to access Comscore's comprehensive datasets, allowing them to build proposals and assess campaign performance more effectively. Nick Anaclerio, Senior Vice President of Product Strategy at ShowSeeker, expressed enthusiasm about the new capabilities: "Integrating person-level data aligns our tools with how teams evaluate audiences, enhancing the overall product experience for our users."
A Shared Vision for Accuracy in Measurement
Kevin Dang, Director of Research and Insights at ShowSeeker, highlighted the importance of this integration for researchers like himself. "The notion that we could gather person-level data for our community's buying and selling activities is thrilling. This collaboration not only combines cutting-edge audience data but also translates it into practical applications that make planning strategies more intuitive and relatable," he commented.
The teams from Comscore and ShowSeeker have devoted considerable effort to ensure a smooth integration process, focusing on the user experience. As these updates are released, clients can look forward to advancements in targeting accuracy, automated proposals, and in-depth post-campaign analyses.
About Comscore
Comscore stands as a globally recognized authority in planning, transacting, and evaluating media across various platforms. Its rich data set integrates digital, linear TV, and theatrical viewership data with advanced audience insights, providing clients the necessary tools for making informed business decisions.
About ShowSeeker
Founded in 2003, ShowSeeker specializes in cloud-based solutions for campaign management and planning. The Pilot platform they offer optimizes the entire advertising sales process, helping clients to maximize their ROI and streamline operational efficiency.
Contact Information
For further inquiries, Comscore can be reached at:
Marie Scoutas
press@comscore.com
ShowSeeker's contact is available at:
Showseeker@bobgoldpr.com
Frequently Asked Questions
What new features does the Comscore and ShowSeeker partnership offer?
The partnership brings person-level audience data to the Pilot platform, enhancing local market measurement capabilities.
How does person-level data improve campaign performance?
It enables more precise targeting by allowing advertisers to evaluate individual demographics rather than just household data.
Who benefits from the Pilot platform enhancements?
Media buyers and sellers will benefit significantly from this collaboration, gaining access to detailed insights for better decision-making.
Why is this integration important for the advertising industry?
This integration responds to the industry's need for actionable, granular insights that drive more effective transactions and campaign outcomes.
How can clients expect their processes to change with this update?
Clients can anticipate improved targeting precision, increased automation in proposal creation, and more comprehensive campaign analysis.
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