Comcast and Dolby to Enhance Super Bowl Experience with 4K
Super Bowl Experience Revolutionized by Comcast and Dolby
In an exciting announcement, Comcast and Dolby have revealed that Super Bowl LIX on FOX will be presented in both Dolby Vision and Dolby Atmos. This breakthrough marks the first time the iconic game will be broadcast with such advanced technology, creating a vivid viewing experience for Xfinity TV customers.
Enhanced 4K Offering
With the Enhanced 4K offering, viewers can expect an unmatched sports experience featuring the highest quality picture and sound. This enhancement is designed to ensure that fans watching at home are only seconds behind the live action occurring on the field.
A Statement from Comcast
Vito Forlenza, Vice President of Sports Entertainment at Comcast, expressed his enthusiasm about how Xfinity is transforming the sports viewing landscape. He stated, “The Super Bowl is another example of how Xfinity is redefining the sports viewing experience through innovations in our network and with the latest innovations from partners like Dolby.” This partnership aims to provide customers with incredible clarity and realism, making them feel as if they are part of the live event.
Dolby's Contribution to Live Sports
Jason Power, Vice President of AV Ecosystem at Dolby Laboratories, highlighted their long-standing collaboration with Comcast. He emphasized the importance of this milestone in enhancing the future of live sports experiences. By combining Dolby's technologies with Comcast's robust distribution network, fans will experience an immersive event that engages both sight and sound like never before.
The Simplicity of Xfinity Stream App
Additionally, Xfinity customers can access this groundbreaking viewing format with ease, thanks to the Xfinity Stream app. The app is compatible with various Dolby-enabled devices, allowing fans to enjoy the game in stunning 4K resolution coupled with Dolby's advanced audio technology.
Enhanced Features and Technologies
Enhanced 4K was initially launched for the Paris Olympics, establishing a new standard for live sports delivery. This offering capitalizes on Comcast's superior network technology to ensure the highest-quality 4K video stream possible with minimal latency. Moreover, it joins an array of interactive features on X1 that enhance the overall viewing experience, such as the ability to view multiple events on one screen through the multiview feature.
The Power of Dolby Vision and Atmos
Dolby Vision elevates storytelling by revealing more details, allowing fans to enjoy vibrant colors, sharp contrast, and lifelike imagery. Meanwhile, Dolby Atmos creates a multi-dimensional sound experience that immerses viewers in the game, making every moment—from tackles to touchdowns—come alive.
About Comcast Corporation
Comcast Corporation (NASDAQ: CMCSA) is a leading global media and technology firm that reaches millions of customers worldwide. The company is known for providing top-notch broadband, wireless services, and video content through various platforms, including Xfinity and NBC. Their commitment to innovation and customer experience is evident in their offerings.
About Dolby Laboratories
Dolby Laboratories (NYSE: DLB) is at the forefront of audio and visual innovation, transforming how people experience entertainment globally. With a wide array of technologies, including Dolby Atmos and Dolby Vision, the company partners with creators and businesses to revolutionize the entertainment industry.
Frequently Asked Questions
What technologies are being used for the Super Bowl?
The Super Bowl will be delivered using Dolby Vision and Dolby Atmos, ensuring an enhanced viewing experience.
Who will benefit from the Enhanced 4K offering?
Xfinity TV customers can benefit from the Enhanced 4K offering, providing them with superior audio-visual quality during the Super Bowl.
How does Enhanced 4K improve the viewing experience?
Enhanced 4K provides the best picture quality with ultra-low latency, making the at-home experience nearly simultaneous with the live event.
Can I watch the Super Bowl in 4K through an app?
Yes, viewers can watch the Super Bowl in 4K using the Xfinity Stream app on compatible devices.
What is the significance of Dolby Atmos?
Dolby Atmos creates an immersive audio experience, allowing viewers to hear every detail in a multi-dimensional format, enhancing the overall enjoyment of the game.
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