Colgate Total® Innovations: The Next Big Step in Oral Care
Revolutionary Oral Care Innovations
Colgate-Palmolive is setting a new precedent in oral health with the introduction of the Colgate Total® Active Prevention System. This remarkable system combines scientific breakthroughs with effective solutions, empowering consumers to proactively manage their oral health. It comprises a new formula of toothpaste, a cutting-edge toothbrush, and an advanced mouthwash that collaborate to target bacteria responsible for numerous oral health issues.
Transforming Oral Health Practices
The Colgate Total® Active Prevention System marks an important advancement in dental care. By utilizing this innovative three-product suite, individuals can take charge of their oral hygiene. Backed by scientific research, this system is stated to be 15 times more effective in addressing the underlying causes of common dental problems, enhancing overall mouth health.
Empowerment Through Prevention
Paul Finch, the Senior Oral Care Director, emphasizes the importance of oral health as it significantly impacts overall wellbeing. With approximately 45% of people around the globe facing oral diseases—many unaware of their broader health implications—Colgate aims to address this gap. "At Colgate, we're committed to crafting a healthier future, starting with preventative measures in oral care," Finch explains.
Components of the Active Prevention System
The Colgate Total® Active Prevention System helps people adopt an approach known as "Be Dentist Ready," focusing on preventing oral health issues, including cavities and periodontal disease, before they occur. The system includes:
- Colgate Total® Active Prevention Whitening Toothpaste: This advanced formula features patented technology to stabilize stannous fluoride, designed to minimize sensitivity and combat plaque and gingivitis.
- Colgate Total® Active Prevention Foaming Clean Toothbrush: Featuring over 5,000 high-density bristles, this toothbrush effectively cleans along the gumline and between teeth, thanks to its rapid foaming capability.
- Colgate Total® Active Prevention Mouthwash: This mouthwash harnesses the power of Cetylpyridinium Chloride (CPC) to deliver 24-hour antibacterial protection with daily use, paired with zinc technology to combat bad breath.
The Path to Preventative Health
Sergio Leite, Executive Vice President of Global R&D for Oral Care, reinforces Colgate’s dedication to research, stating that consumers increasingly value preventative health strategies. The Colgate Total® Active Prevention System is crafted to provide an effective daily routine that targets bacteria, directly addressing primary dental issues like cavities and gingivitis.
Availability and Pricing
The Colgate Total® Active Prevention System is readily available at various retailers nationwide, including major chains. Consumers can expect the following suggested retail prices:
- Colgate Total® Active Prevention Mouthwash: $4.99 (1L)
- Colgate Total® Active Prevention Foaming Clean Manual Toothbrush: $4.99 (1pk), $8.99 (2pk)
- Colgate Total® Active Prevention Toothpaste: $4.99 (5.1oz)
About Colgate-Palmolive
Colgate-Palmolive Company operates with a mission to create a healthier future for all, including people, pets, and the planet. Focusing on Oral Care, Personal Care, Home Care, and Pet Nutrition, the company sells products in over 200 countries and territories under recognized brands such as Colgate, Palmolive, and many others. Colgate's commitment to sustainability is evident in their efforts to minimize plastic waste and enhance community wellbeing, exemplified by the success of their Colgate Bright Smiles, Bright Futures program, which has positively impacted approximately 1.7 billion children since 1991. To learn more about Colgate’s global initiatives, please visit www.colgatepalmolive.com.
Frequently Asked Questions
What is the Colgate Total® Active Prevention System?
The Colgate Total® Active Prevention System includes a toothpaste, toothbrush, and mouthwash designed to improve oral health by fighting bacteria effectively.
How does the toothpaste in the system work?
The toothpaste utilizes patented stannous fluoride technology to reduce sensitivity, combat plaque, and prevent gingivitis.
What benefits does the new toothbrush provide?
The toothbrush has over 5,000 high-density bristles and foam action, reaching deep between teeth and along the gumline to eliminate bacteria.
How is the mouthwash used within the system?
Using the mouthwash twice daily offers 24-hour antibacterial protection, contributing to overall oral hygiene.
Where can consumers find the Colgate Total® products?
These products are available at major retailers including Walmart, Amazon, and CVS at an MSRP of $4.99 for the toothpaste and mouthwash, with varied pricing for the toothbrush.
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