Cizzle Brands Expands CWENCH Hydration™ Offerings in Ontario

CWENCH Hydration™ Expands Distribution in Ontario Supermarkets

Cizzle Brands Corporation (Cboe Canada: CZZL) is thrilled to share that its flagship product, CWENCH Hydration™, is making strides in Ontario's supermarket scene. The renowned brand will now be available in the pharmacies of 47 Metro supermarkets across the province, set to hit shelves by the end of January 2025. This distribution marks a significant step for the Company as it ventures into mainstream grocery markets.

Strategic Growth in Retail Presence

The introduction of CWENCH Hydration™ at Metro complements its existing presence in major Canadian retail chains, including Sport Chek and Canadian Tire. With its latest launch, CWENCH Hydration™ is expected to be available at over 1,300 locations, spanning Canada, the United States, and Europe. The aim is to boost overall visibility and accessibility for consumers seeking healthier hydration alternatives.

Boosting Mainstream Recognition

This venture into Metro’s Ontario supermarkets signifies CWENCH Hydration™’s first foray into the competitive arena of large-chain grocery stores in Canada. Recognition and access to such a broad audience are critical for Cizzle Brands, as it seeks to establish CWENCH as a household name synonymous with quality hydration.

Collaborative Training and Marketing

To ensure a successful rollout, Cizzle Brands will collaborate with Metro by providing essential training and marketing resources tailored for store employees. This strategy aims to enhance in-store product promotion, ultimately driving higher conversion rates and elevating consumer awareness of CWENCH Hydration™’s benefits.

The Future of CWENCH Hydration™

Cizzle Brands maintains a steadfast commitment to transforming CWENCH Hydration™ into a recognized name among athletes and fitness enthusiasts. The leadership team, led by Chairman and CEO John Celenza, expresses their enthusiasm for this partnership, emphasizing Metro's reputation within the Ontario grocery landscape.

Commitment to Health and Wellness

Since launching CWENCH Hydration™ in May 2024, the Company has worked diligently to create a superior sports hydration beverage. Extensive collaboration with athletes has honed the product's formulation, positioning it as an appealing choice for active lifestyles. The aim is not just to meet hydration needs but to enhance overall wellness.

A Look at Metro’s Retail Operations

As of late September 2024, Metro operates a strong network of 995 stores across Ontario and Quebec. They have established themselves as a key player in the grocery business, offering a variety of product formats under multiple banners, including Food Basics and Super C.

About Cizzle Brands Corporation

Cizzle Brands Corporation is elevating health and wellness through innovative nutrition products. Their flagship, CWENCH Hydration™, is poised to transform sports nutrition with better-for-you ingredients and formulations based on rigorous athlete testing. By reaching more stores worldwide, Cizzle Brands is committed to making a meaningful impact on fitness and wellness.

Frequently Asked Questions

What is CWENCH Hydration™?

CWENCH Hydration™ is a sports nutrition beverage designed to keep athletes hydrated and support their performance.

Where can I find CWENCH Hydration™?

You can find CWENCH Hydration™ in Metro supermarkets across Ontario and in major retail chains like Sport Chek and Canadian Tire.

When will CWENCH Hydration™ be available in Metro stores?

CWENCH Hydration™ is set to launch in Metro supermarkets by the end of January 2025.

What makes CWENCH Hydration™ different from other beverages?

CWENCH Hydration™ is formulated specifically for athletes, focusing on better hydration with carefully selected ingredients.

Who is leading Cizzle Brands Corporation?

The company is led by John Celenza, who serves as Chairman and CEO, driving the vision for health and wellness innovation.

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