Cineverse Strengthens Direct Advertising Team with New Hires
Cineverse Strengthens Direct Advertising Team with New Hires
Cineverse (NASDAQ: CNVS), a next-generation entertainment studio, recently announced the hiring of Tim Russell as Senior Vice President and the promotion of Terry City to Executive Vice President, as the company expands its Direct Advertising Sales team. This strategic move aims to enhance Cineverse's advertising sales growth across its diverse media solutions.
Russell’s Experience: A Valuable Asset
Tim Russell brings a wealth of experience to his new role. With 30 years in the industry, Russell most recently served as Chief Revenue Officer at Sabio Holdings. There, he successfully transitioned the company’s focus from mobile display to connected TV streaming sales, achieving noteworthy growth. His leadership led Sabio to unprecedented revenue levels, particularly with Fortune 500 brands and their agencies. Russell has also held key executive positions at notable organizations including Turner Broadcasting and Comcast.
A Proven Leader in Direct Advertising
Terry City, an industry veteran with more than two decades of experience, is set to leverage his extensive background as he takes on his new role as Executive Vice President. Previously, City held senior positions at Variety, Yahoo Entertainment, and BuzzFeed. He also co-founded Steel Titan Entertainment, known for producing acclaimed content such as the Emmy Award-winning ESPN: 30 for 30 film, Playing for the Mob. His diverse experience makes him an invaluable asset to Cineverse as the company further amplifies its advertising efforts.
Building on Success
Cineverse recently experienced its most successful quarter for direct ad revenue in fiscal year 2025. With an eye on further growth, City emphasized, "Tim brings essential experience from the tech and TV industries and will play a pivotal role in helping us build upon our ad sales success." This expansion aligns with Cineverse's commitment to capitalizing on major partnership opportunities.
Expanding the Sales Team
The latest hiring of Russell follows the recent appointments of Laura Schumer and Ben Cabonargi, who are directing the newly formed podcast direct sales team for Cineverse's Podcast Network. This network is now recognized as a top-10 podcast network, boasting over 35 audio series and more than 75 million downloads. The synergy between the teams aims to enhance Cineverse’s outreach and effectiveness in capturing new advertising markets.
About Cineverse 360 Ad Solutions
Cineverse 360 Ad Solutions is dedicated to maximizing engagement with the world’s enthusiastic fans. The company offers direct contextual advertising along with a premium programmatic advertising network. With innovative marketing integrations, Cineverse allows advertisers to effectively target fans across various channels. These solutions include opportunities across audio via the Cineverse Podcast Network, social media, and CTV channels that showcase a wide array of free, ad-supported streaming television.
Cineverse’s Vision and Offerings
Cineverse (Nasdaq: CNVS) is focused on empowering creators while entertaining audiences through technology. With a commitment to excellence, Cineverse distributes more than 71,000 premium films, series, and podcasts, connecting fans to authentic and bold narratives. Key properties of Cineverse include the highest-grossing non-rated film in U.S. history, various fandom streaming channels, and the popular podcast network.
Contact Information
For media inquiries, please contact The Lippin Group for Cineverse. For investor relations, connect with Julie Milstead. For further details, visit Cineverse's official website to explore more about their offerings.
Frequently Asked Questions
What new roles have been filled at Cineverse?
Cineverse has hired Tim Russell as Senior Vice President and promoted Terry City to Executive Vice President of Direct Advertising Sales.
What is Tim Russell's experience prior to joining Cineverse?
Russell brings 30 years of experience, most recently as Chief Revenue Officer at Sabio Holdings, where he led significant sales growth.
How has Cineverse performed in terms of advertising revenue?
The company has recently reported its highest direct ad revenue period, indicating significant growth and success.
Who else has been hired recently in the sales team?
Laura Schumer and Ben Cabonargi have been appointed as Directors of Podcast Sales, enhancing the podcast direct sales team.
What does Cineverse offer in its advertising solutions?
Cineverse provides a comprehensive advertising platform that includes contextual advertising and programmatic solutions aimed to engage dedicated fandoms effectively.
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