Choice Hotels Welcomes a New Era in Vacation Marketing
Choice Hotels Introduces Innovative Vacation Marketing Campaign
Choice Hotels International, Inc. (NYSE: CHH), one of the leading hotel companies globally, has recently launched an inspiring marketing campaign focused on enhancing vacation experiences. This initiative encourages travelers to explore and 'Check Into More' throughout its diverse portfolio of 22 hotel brands, including popular names like Radisson, Cambria Hotels, Comfort, and Quality Inn.
Focus on Unique Travel Experiences
Understanding today's travelers, who seek new adventures and opportunities during their trips, this campaign aims to spotlight the exceptional value offered by the Choice Privileges rewards program. A recent survey indicated that 95% of U.S. travelers desire to experience unique offerings while away from home. The marketing effort is designed to address this desire, showcasing the benefits of choosing Choice Hotels.
Behind the Campaign
Developed in association with the talented and well-known actor Keegan-Michael Key and the creative agency 72andSunny, based in New York, the campaign combines humor with practical travel guidance. Through engaging television and digital spots that last either 30 or 15 seconds, the ads will run throughout the year while highlighting how guests can make the most out of their travel experiences.
A Charismatic Approach to Marketing
In an entertaining twist, Keegan-Michael Key takes on the role of the 'Vacation Maximization-er.' His charming persona draws viewers in, effectively communicating how Choice Hotels allows travelers to stretch their budgets further. The campaign not only informs potential guests but also connects with them on a personal level, demonstrating the value they receive when they choose to stay with Choice Hotels.
Maximizing Value Through Choice Hotels
Choice Hotels provides a fantastic opportunity for guests looking to create lasting memories. By staying at their hotels, travelers gain access to exclusive rewards that enhance their vacation experience. The company is committed to ensuring that travelers receive the most value at each stay, contributing to an enjoyable and memorable journey.
Frequently Asked Questions
What is the main focus of the new campaign by Choice Hotels?
The campaign emphasizes maximizing vacation experiences by showcasing the value of Choice Hotels' rewards program and diverse hotel brands.
Who is featured in the Choice Hotels marketing campaign?
Keegan-Michael Key stars in the campaign as the 'Vacation Maximization-er,' using humor to connect with viewers.
How long will the campaign run?
The marketing campaign is set to run throughout the year, featuring both 30 and 15-second spots across TV and digital platforms.
What brands are included in the Choice Hotels family?
Choice Hotels includes various brands, such as Radisson, Cambria Hotels, Comfort, and Quality Inn, among others.
Why should travelers choose Choice Hotels?
Travelers should choose Choice Hotels for the value it offers, making it easier to create unforgettable experiences without breaking the bank.
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