ChangAn Automobile Expands European Presence Under Vast Ocean Plan
ChangAn's New Era in Europe
In a significant move, ChangAn Automobile has launched its brands CHANG-AN, DEEPAL, and AVATR in Europe, marking a pivotal step in its Vast Ocean Plan. This initiative coincides with the 50th anniversary of diplomatic relations between China and the European Union, placing the company on a promising trajectory for future growth and innovation.
Elevating Global Strategy
Since the unveiling of the Vast Ocean Plan, ChangAn has accelerated its global strategy. The company has made impressive strides, notably with successful launches in Southeast Asia and Latin America, as well as establishing a presence in regions like the Middle East and Africa by mid-2024. Additionally, the establishment of a subsidiary in Germany in late 2024 underscores ChangAn's commitment to deepening its European engagement.
Broadening Production and R&D Capabilities
ChangAn Automobile operates numerous production facilities sprawling across Asia, particularly in China and the Asia-Pacific region. The company boasts a robust global R&D presence with teams situated in ten different countries, consisting of 18,000 experts dedicated to pioneering advancements. This extensive infrastructure coupled with a widespread network of branches ensures that ChangAn efficiently supports its aspirations for international growth.
Remarkable Sales Growth
Reflecting its strategic initiatives, ChangAn has experienced extraordinary growth in international sales. By the end of the year, the company's international sales reached 536,196 vehicles, an impressive 49.6% increase year-over-year, signaling strong global demand. Sales figures for early 2025 also illustrated this trend, achieving 62,016 units sold in January alone, marking a notable 10% rise.
Innovating within Europe
Since its entry into the European market back in 2003, ChangAn has established significant roots, including the creation of the ChangAn European Design Center. This center focuses on harmonizing global design trends and boosting R&D capabilities. Through this comprehensive system, which encompasses research, production, and sales, ChangAn has gained considerable brand trust, further enhancing its innovation efforts within the European automotive landscape.
Commitment to Sustainable Growth
As ChangAn looks towards 2025, its focus remains on long-term sustainability and localization efforts within Europe. The company aims to adhere to stringent industry standards, fostering consumer trust while optimizing local production and supply chain operations. This intent is evident as ChangAn introduces region-specific models tailored to meet diverse market needs.
Safety as a Priority
Throughout its global expansion, ChangAn emphasizes safety, rigorously testing its vehicles to ensure compliance with international safety standards. The DEEPAL S07’s five-star Euro NCAP rating showcases the company's relentless pursuit of quality and safety. Furthermore, ChangAn has implemented the ISO 45001 Occupational Health and Safety Management System, ensuring a secure operational environment as its presence grows across Europe and beyond.
A Vision for the Future
“ChangAn is driven by a clear mission: to lead sustainable mobility and enhance human life,” stated Zhu Huarong, Chairman of ChangAn Automobile. By collaborating with partners worldwide, the company aims to foster innovative synergies and establish itself as a leading brand on the global automotive stage.
About ChangAn Automobile
ChangAn Automobile is a pioneering low-carbon mobility technology company with an international design team comprising over 915 experts from 31 different countries. The organization encompasses a variety of brands, including CHANG-AN, DEEPAL, AVATR, and several joint ventures. Through technological innovation and a strong focus on sustainable practices, ChangAn aims to solidify its reputation as a world-class automotive brand while offering a diverse product range, including passenger vehicles, pickups, and light commercial vehicles.
Frequently Asked Questions
What is the Vast Ocean Plan by ChangAn Automobile?
The Vast Ocean Plan is a strategic initiative by ChangAn Automobile aimed at expanding its presence in global markets, particularly in Europe and beyond.
How has ChangAn's European presence evolved?
ChangAn established its European Design Center in 2003 and has progressively expanded its market presence through innovative strategies and localized production efforts.
What are the key milestones in ChangAn's international strategy?
Key milestones include launches in Southeast Asia, Latin America, and the establishment of a German subsidiary to strengthen its ties in Europe for greater influence.
What measures does ChangAn take to ensure safety?
ChangAn prioritizes safety through rigorous testing to meet international standards and has received accolades like the five-star Euro NCAP rating for some of its models.
How does ChangAn promote sustainable innovation?
ChangAn is committed to technological advancements and sustainable practices, incorporating a diverse product range while ensuring operational excellence across its global facilities.
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