Cetera's GrowthLine Shines with 2025 BISA Technology Award
Celebrating Cetera's Achievement in Financial Technology
Bank Insurance & Securities Association recognizes Cetera's leadership in advancing products, services and platforms through technology innovation
Cetereum Financial Group, the premier financial advisor Wealth Hub, proudly announces its receipt of the prestigious 2025 Bank Insurance & Securities Association (BISA) Technology Innovation Award. This acclaim is given for its cutting-edge platform known as GrowthLine, which epitomizes Cetera's commitment to enhancing financial advisory services through innovative technology solutions. This notable achievement marks the twelfth time that Cetera has been honored with this award, further solidifying its reputation in the financial services industry.
What is the GrowthLine Program?
GrowthLine is a vital part of the Growth360 suite of comprehensive tools developed by Cetera. This strategic, peer-driven digital platform significantly empowers advisors within the organization. It is designed to help financial advisors improve their business performance holistically, aiming to drive organic growth. The program offers a range of services, including search engine optimization, website redesign, marketing strategies, and effective messaging to convey an advisor's unique business values and propositions.
Key Features of GrowthLine
Utilizing an advanced combination of data analytics, client segmentation, artificial intelligence, and innovative technology, GrowthLine provides a service package valued over $150,000. It is readily available to all advisors affiliated with Cetera, including a variety of wealth management programs from various financial institutions. This commitment to aiding advisors showcases Cetera's dedication to cultivating business growth in an increasingly competitive market.
As of now, GrowthLine has positively impacted over 1,000 advisors, demonstrating a remarkable performance track record. Advisors utilizing the program have consistently outperformed their counterparts who do not participate by substantial margins on a year-over-year basis. In response to its growing success, Cetera introduced the pioneering Growth Guarantee campaign, aimed at new advisors and institutions. This program promises that advisors who engage with GrowthLine will grow their assets under administration at least 38% faster than their peers, or their affiliation fees will be fully refunded under specific conditions.
Acknowledgment and Recognition
The Growth Guarantee initiative has garnered accolades, receiving the 2024 Think Advisor Luminaries Award for Excellence in Marketing and Public Relations. This recognition underscores Cetera's unwavering dedication to technological advancements that enhance business performance for advisors and their clients.
Ceterea's Broader Commitment to Innovation
The recognition awarded this year adds to the impressive portfolio of Cetera’s offerings, which have consistently earned BISA Technology Innovation Awards in various capacities. Their commitment to technological innovation includes numerous initiatives like Growth360, MarketingCentral, AdviceWorks, My Advice Architect, and DataPak, all designed to help advisors enhance their services and client relations.
Beyond innovation, Cetera remains focused on providing valuable support and services to its affiliated financial professionals and institutions. The network, comprised of approximately 12,000 financial experts and their teams, oversees more than $545 billion in assets under administration, with $235 billion in assets also managed as of September 30, 2024. Their relentless pursuit of advisor satisfaction is highlighted by a recent survey that scored 4.8 out of 5 stars from nearly 35,000 reviews from financial advisors.
About Cetera Financial Group
Cetera Financial Group operates under the ownership of Cetera Holdings, presenting itself as the top Wealth Hub for financial advisors and institutions. It dissociates from the traditional Industrial Bank Dealer (IBD) model, focusing instead on innovative services and support that promote growth, scaling, and effective transition strategies. Cetera is dedicated to independent financial advisors and various institutions including tax professionals, licensed administrators, and large firms, facilitating a clear path towards scalable growth.
With its impressive infrastructure and services, Cetera Financial Group stands out as a leader in the financial advisory landscape. As the demand for innovative solutions continues to rise, Cetera is positioned to not only meet these needs but also exceed them through advancement and commitment to excellence.
Frequently Asked Questions
What is the GrowthLine program?
GrowthLine is a marketing transformation platform designed by Cetera to help advisors grow their business by optimizing their SEO, website design, and marketing strategies.
How many advisors have benefited from GrowthLine?
Over 1,000 advisors have utilized GrowthLine, showing significant growth and success compared to those who do not use the program.
What does the Growth Guarantee campaign entail?
The Growth Guarantee promises that participating advisors will grow their assets under administration at least 38% faster than their peers or receive a refund of their affiliation fees.
Which award has Cetera Financial Group recently won?
Cetera has received the 2025 BISA Technology Innovation Award, marking its twelfth recognition in this category for its innovative solutions in financial services.
How does Cetera measure advisor satisfaction?
Cetera measures advisor satisfaction through its Voice of Customer (VoC) program, which analyzes feedback from thousands of advisors to ensure continuous improvement.
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