Central Phuket Marks 6-Year Milestone with Luxury Expansion

Central Phuket Marks a Milestone with Luxury Growth

Central Phuket shopping center is proudly celebrating its 6th anniversary of the Floresta Zone. The management has decided to invest a substantial THB 1 billion to enhance its luxury offerings, further solidifying Phuket's reputation as a premier global destination for luxury shopping. This strategic expansion is designed to cater to the increasing demands from affluent customers and international tourists visiting this vibrant coastal haven.

Elevating Phuket's Status Among Global Luxury Hotspots

According to Dr. Nattakit Tangpoonsinthana, Chief Marketing Officer for Central Pattana plc, Phuket is now placed alongside some of the world's most sought-after luxury locations, which include renowned destinations like Hawaii, Monaco, Santorini, and Miami. It has been forecasted that the tourism revenue in Phuket will soar to around THB 500 billion in the coming year, reflecting a remarkable 28% growth compared to the previous year. On average, tourists are expected to spend about THB 34,336 each during their visits.

Exciting Expansion Plans

Central Phuket is set to expand its Floresta Zone, increasing its size from 180,000 to 200,000 square meters. This expansion will significantly boost the luxury portfolio from 16 to 25 distinguished brands. Among the luxury brands currently present are notable names like Balenciaga, Bottega Veneta, Burberry, Bulgari, Dior, Gucci, Hermès, and Louis Vuitton. Some exciting developments associated with this expansion include:

• Louis Vuitton: Launching Southern Thailand's largest boutique extension.
• Prada: Establishing the largest boutique in Thailand, covering an impressive 597 square meters.
• Tiffany & Co.: Inaugurating a flagship store.
• Bulgari: Introducing a pop-up store outside Bangkok for the first time.
• Celine: Scheduled to open in December 2024.

Innovative Introductions and Visitor Engagement

The expansion will also unveil the first Lululemon store outside Bangkok, alongside introducing the newest flagship store of ZARA, which will be the largest in Southeast Asia, spanning 1,800 square meters. Currently, Central Phuket attracts about 80,000 visitors daily, and this number is expected to rise to 100,000 following the completion of the expansion, with around 70% of visitors being international tourists. The spending habits of members at Central Phuket are notably higher, with their expenditures being five times greater than those at other shopping malls.

Supporting Phuket's Luxury Destination Status

The luxury status of Phuket is further bolstered by an expanding international airport, which is anticipated to accommodate 18 million passengers. This expansion includes Thailand’s first five-star private jet terminal capable of servicing 156 private jets each year. Furthermore, visitors will find over 15 luxury brands and exceptional dining experiences, with Su Va Na being recognized as the world’s best underwater restaurant. The destination is also home to five superyacht marinas and 28 Michelin-starred restaurants, all complemented by 16 world-class golf courses, nine elite hospitals, and 13 international schools.

Exciting Anniversary Promotions

In conjunction with its anniversary celebrations, Central Phuket is launching an initiative called LIVE. LUXE. LOVE., featuring exclusive promotions. Highlights include:

• Top Spender Reward: A stunning VIP Northern Lights trip to Finland for those who spend a total of THB 8 million.
• The 1 Member Privileges: E-vouchers worth up to THB 6,000 and up to 17% cashback available through participating credit cards.

Central Phuket is moving forward with its mission to elevate the island's profile as a premier destination for those seeking a luxurious lifestyle on a global scale.

Frequently Asked Questions

What is Central Phuket celebrating this year?

Central Phuket is celebrating its 6th anniversary with a significant investment to enhance its luxury offerings.

How will the recent expansion impact Central Phuket?

The expansion aims to increase the shopping complex's size and luxury brand offerings, improving customer experiences and attracting more visitors.

What luxury brands will be added to Central Phuket?

New brands include Louis Vuitton, Prada, Tiffany & Co., Bulgari, and Celine, among others.

How many visitors does Central Phuket currently receive?

Central Phuket currently welcomes about 80,000 visitors each day, with expectations to grow to 100,000 post-expansion.

What promotional activities are planned for the anniversary?

The anniversary celebration will feature exclusive rewards for top spenders and privileges for members, enhancing the overall shopping experience.

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