Celebrating Ontario's Farmers: Metro's Summer MVP Initiative
Embracing Local: Metro's Tribute to Ontario's Farmers
This summer, Metro is putting the spotlight on the true champions of Ontario's culinary landscape—local farmers and producers. These hardworking individuals not only bring fresh, flavorful ingredients to our tables but also foster community spirit throughout the province.
As we witness an unprecedented interest in Canadian-grown items, Ontarians are increasingly eager to support local sources. Metro, committed to the agricultural community, launches the Summer MVPs initiative, celebrating the dedicated individuals who cultivate the land and keep the summer spirit thriving.
Michael Rose, Vice President of Fresh Merchandising at Metro Inc., articulated this sentiment: "Supporting Ontario farmers isn’t just about fresh products; it’s an investment in our communities." The Summer MVPs campaign is a heartfelt tribute to those who work tirelessly to enhance the quality and taste of our meals, making Ontario summers memorable.
Metro proudly shelves over 1,400 local products from nearly 250 suppliers across Ontario. This diverse selection includes everything from fresh produce and meats to locally made goods, all of which customers can easily identify by the signature Maple Leaf logo.
Meet the Summer MVPs
This year’s initiative highlights remarkable stories from featured local producers:
GoodLeaf Farms - Southwestern Ontario
GoodLeaf Farms, founded by Gregg Curwin, has been pioneering hydroponic farming in Canada since 2011. Inspired by Japan's indoor farming techniques, they produce fresh, nutrient-dense greens year-round without pesticides. By growing crops in Guelph, Ontario, they ensure that the produce is bursting with freshness and flavor, right from their greenhouses to your dinner plate.
"We’re revolutionizing the way Canadians consume leafy greens and prioritizing sustainability," says Jeff Barlow, CMO at GoodLeaf. Their partnership with Metro underscores a shared mission to provide only the freshest locally grown greens to consumers.
Mastronardi Produce - Southwestern Ontario
A renowned family business, Mastronardi Produce has been a pillar of North America’s greenhouse industry since 1954. Operating out of Kingsville, Ontario, their commitment to quality and innovation has led to the delivery of vibrant, award-winning produce known under the brand SUNSET.
Geoff Kosar, VP Marketing at Mastronardi, remarks, "Our long-standing partnership with Metro allows us to keep innovating while nourishing Canadian families with our premium produce. We look forward to another successful summer together!"
Shaw’s Ice Cream - Southwestern Ontario
With its roots dating back to 1948, Shaw’s Ice Cream has crafted traditional, quality ice cream for generations. After experiencing difficulties in the early 2000s, the business was revived by the McLaughlin sisters who committed to bringing quality and tradition back to life.
Kelly Heleniak, Manager at Shaw’s Ice Cream, shares, "Every scoop we produce echoes our dedication to local ingredients and community connection, alongside Metro’s support, ensuring that delicious ice cream is easily accessible for everyone in Ontario."
Tonica Kombucha - GTA
Founded by Zoey Shamai in 2006, Tonica Kombucha began as a personal health journey and has blossomed into a recognized brand following its feature on CBC's Dragon's Den in 2012. The vision of bringing this healthful beverage to a wider audience is being realized thanks to Metro's consistent support.
"With Metro, we’re not just selling a product; we’re cultivating a movement toward healthier living," states Zoey, now President and CEO, emphasizing the importance of community and sustainability.
Mercanti Specialty Foods Inc. - GTA
Mercanti Specialty Foods Inc. is synonymous with quality, producing Mama Yolanda’s Gourmet Lasagna from a family recipe passed down through generations. This dish has appealed to diverse audiences, including notable figures.
JC Campos, Executive Director, emphasizes, "Supporting local isn’t just part of our mission; it’s embedded in our operations. From sourcing to donating, we’re committed to making a positive impact in our community, aided significantly by Metro's collaboration."
Shop Local and Celebrate Ontario's Food Champions
No matter the occasion—be it a family BBQ, a serene cottage getaway, or a simple weeknight dinner—Metro makes supporting Ontario’s food heroes an effortless experience. Discover the rich variety of local products available near you and indulge in the vibrant flavors of the season.
For more information on Metro’s Summer MVP initiative and to explore the featured products, visit metro.ca/en/products-to-discover/green-living/buy-local
Frequently Asked Questions
What is the Summer MVPs initiative by Metro?
The Summer MVPs initiative celebrates Ontario’s farmers and producers, highlighting their contributions to local food culture.
How many local suppliers are featured by Metro?
Metro features nearly 250 local suppliers offering over 1,400 unique products.
What types of products can customers find at Metro?
Customers can find fresh produce, meats, and locally made goods clearly marked by the Maple Leaf logo.
Who are some of the highlighted producers this summer?
Highlighted producers include GoodLeaf Farms, Mastronardi Produce, Shaw’s Ice Cream, Tonica Kombucha, and Mercanti Specialty Foods.
How does Metro support local farming communities?
Metro supports local farmers by featuring their products, committing to direct partnerships, and emphasizing sustainability.
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