Celebrating Meg Higgins: A Leader in Tax Compliance Innovation

Meg Higgins: A Recognized Leader in Tax Compliance

Avalara, Inc. has announced that Meg Higgins, the Senior Vice President of Global Partners, has earned a prominent position on the CRN 2025 Channel Chiefs list. This accolade highlights exceptional professionals in the IT vendor and distribution landscape who shape strategic initiatives and drive partner success. Meg's recognition is a testament to her dedication and influence in the industry.

Building Strong Partnerships with Leading Companies

Under Meg Higgins' leadership, Avalara is committed to strengthening its partnerships with major companies, including Oracle, SAP, Workday, and Shopify. These collaborations are pivotal as Avalara seeks to support businesses across various sectors. Meg's innovative strategies aim to empower partners, fostering a culture of mutual growth and success.

Innovative Strategies for Success

The past year marked a significant update and expansion of Avalara's major channel partner program. Described as the most ambitious revamp in the company's history, this initiative is designed to ensure that Avalara's valued partners receive unparalleled support and resources. By focusing on innovative solutions, Meg is paving the way for a successful future for Avalara and its partners.

Impacting the Global Channel Ecosystem

Ross Tennenbaum, the President at Avalara, acknowledged Meg's impressive contributions, stating, "Her exceptional leadership in driving Avalara's global channel efforts has been instrumental. Meg continues to implement programs that deliver substantial value, reinforcing the strength of Avalara's partner ecosystem." Her track record in channel management is not only commendable but sets a benchmark for excellence within the industry.

Dedication and Leadership

Jennifer Follett, the Vice President of U.S. Content at The Channel Company, emphasized the importance of leaders like Meg: "This year's honorees exemplify innovation and dedication towards partners, fostering growth across the channel ecosystem." The collective efforts of leaders in the industry, including Meg, illustrate the significant impact made through strong partnerships and creative strategies that encourage success.

Avalara’s Commitment to Compliance

Avalara is dedicated to simplifying tax compliance solutions for businesses and government entities. Serving over 41,000 customers in more than 75 countries, Avalara's solutions are powered by numerous integrations with leading e-commerce, ERP, and billing systems. These capabilities offer businesses reliable, efficient, and accurate tax compliance solutions.

Continuing the Legacy

As Avalara looks ahead, the company aims to expand its influence and continuously elevate its channel partner experience. Meg Higgins’ leadership plays a crucial role in fostering these ongoing relationships and innovations, which not only benefit partners but ensure their collective success in an evolving market.

Frequently Asked Questions

Who is Meg Higgins?

Meg Higgins is the Senior Vice President of Global Partners at Avalara, recognized for her leadership in driving partner success and channel strategies.

What is Avalara known for?

Avalara specializes in tax compliance automation, offering solutions that streamline tax calculations, filing, and management for businesses worldwide.

What is the CRN Channel Chiefs list?

The CRN Channel Chiefs list honors top executives in the IT channel who are instrumental in driving partner relationships and business growth.

How many partners does Avalara serve?

Avalara provides services to over 41,000 business and government customers in more than 75 countries across various sectors.

What is Avalara's partner program?

Avalara's partner program is designed to empower and support its channel partners through innovative strategies and collaborative initiatives.

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