Celebrating Legacy: The Coffee Bean & Tea Leaf's New Campaign
The Coffee Bean & Tea Leaf Launches a New Campaign
The Coffee Bean & Tea Leaf® is excited to introduce its new brand campaign, Tastemakers Since 1963, which marks over six decades of dedication to quality coffee and tea. The campaign celebrates the company's rich heritage, emphasizing its impact on coffee culture since it began its journey in 1963.
Emphasizing Tradition and Innovation
This campaign is an ode to the brand's origins and its evolution in the coffee industry. With a nod to the community it has served for many years, the campaign expresses gratitude to loyal customers while aiming to attract new ones. The Coffee Bean & Tea Leaf® has continuously set high standards and embraced innovation in its offerings, ensuring that each beverage serves the desires of enthusiasts.
Exciting Menu Launch
To celebrate the rollout of this engaging campaign, guests can enjoy a small brewed coffee for just $0.63. This limited-time offer serves as a delightful tribute to the company’s long-standing presence in the coffee landscape.
A Look at the Latest Beverages
The Coffee Bean & Tea Leaf® is also unveiling the Dry Iced Americano, a signature beverage designed to highlight the rich espresso notes and unique flavors, including Vanilla, Brown Sugar, and a seasonal Horchata variant. Moreover, the fan-favorite Horchata drink returns, enhancing its lineup.
Bringing New Blends to Life
Additionally, The Coffee Bean & Tea Leaf® is launching the LA Line of 10oz blends, featuring the well-loved 5 Bean, 6 Roast blend. This blend showcases a fusion of five coffee origins, roasted to perfection to cater to diverse tastes. Whether enjoyed at home or in-store, these blends offer a superior coffee experience.
Celebrating Community and Innovation
The Coffee Bean & Tea Leaf® continues to honor its legacy by engaging with the community and providing high-quality products. Tara Hinkle, the President and Head of the Americas, expressed the significance of this campaign, highlighting their mission to keep the spirit of Los Angeles alive in their beverages and services.
Commitment to Quality
In its quest for excellence, The Coffee Bean & Tea Leaf® embodies the essence of creativity and innovation. As the company celebrates its 63-year journey, the brand reassures customers of its commitment to high standards and exceptional flavors.
Frequently Asked Questions
What is the new campaign about?
The new campaign, Tastemakers Since 1963, celebrates The Coffee Bean & Tea Leaf's legacy in crafting quality coffee and tea beverages.
What special offers are available during the campaign?
Customers can enjoy a small brewed coffee for just $0.63 during the campaign launch.
What new beverages are being introduced?
The new menu includes the Dry Iced Americano and the returning Horchata beverage.
How does the company stay innovative?
The Coffee Bean & Tea Leaf® continually evolves its beverage offerings to meet customer preferences and industry trends.
Where can I learn more about the campaign?
For more information, you can visit The Coffee Bean & Tea Leaf's official website.
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