Celebrating Innovation: Corian's New Campaign for Design Evolution

Corian Design Unveils the "WOW That's Corian!" Campaign

Corian Design has launched an exciting global marketing campaign titled "WOW That's Corian!" This initiative aims to showcase the dramatic evolution of Corian® Solid Surface materials. It highlights the innovative ways architects and designers are using these materials, pushing the boundaries of conventional design beyond traditional countertops.

Emphasizing Versatility and Performance

Leading designers across various sectors, including healthcare, education, hospitality, and food service, are discovering unique applications for Corian® Solid Surface. The material, known for its innovation and reliability, inspires bold creative visions, making it a popular choice for transformative projects.

A Material That Inspires Awe

According to Condylia Courtney, the Americas commercial director at Corian Design, this campaign emphasizes that Corian® Solid Surface is not just for countertops. It can be bent, twisted, and molded into distinct forms that evoke a sense of wonder. Through this campaign, the goal is to celebrate groundbreaking applications that extend well beyond the material's conventional uses.

From Concept to Reality

With a heritage of pioneering solid surface materials, Corian Design continues to inspire innovative design. The versatility of Corian® allows architects and designers to transform their ideas into tangible realities. Collaborations with notable figures such as Mario Romano and M3 Architects have resulted in striking projects that demonstrate the broad range of possibilities with Corian®.

Applications in Diverse Settings

Corian® Solid Surface is celebrated for its extensive design versatility, featuring an array of colors and the ability to be thermoformed and integrated into various settings. Its durability and repairable nature make it an environmentally friendly option that can enhance the sustainability of design projects.

Healthcare Innovations

In healthcare settings, Corian®'s seamless and non-porous surface is particularly beneficial. Its hygienic qualities make it ideal for use in high-touch areas like patient rooms, where cleanliness and comfort are paramount. The material's ability to create inviting atmospheres is a game-changer in clinical design.

Educational Environments

Within educational institutions, Corian® proves valuable in creating dynamic learning spaces. From sculptural study areas to hygienic dining facilities, the adaptability of the material supports environments that promote collaboration and discovery.

Enhancements in Hospitality Spaces

Corian® is also effectively utilized in hospitality environments, where it contributes to creating memorable guest experiences. Whether shaping luxurious reception desks or functional bathroom fixtures, its combination of low maintenance and striking appearance elevates any space.

Food Service Efficiency

Furthermore, within the food industry, Corian® Solid Surface is gaining popularity. Used for countertops, walls, and integral design elements, it helps create remarkable spaces that resonate with quality and innovation.

Modern Trends and Future Directions

Reflecting on current design trends, Corian® Solid Surface is adapting to meet diverse aesthetic needs. Its Nature's Canvas portfolio is a prime example, showcasing nature-inspired colors and patterns that align with biophilic design principles, merging beauty with functionality.

Innovation at Its Core

According to Mark Woodman, a color and design expert at Corian® Design, no material rivals the aesthetic freedom, versatility, and durability of Corian®. The Nature's Canvas collection seeks to inspire contemporary spaces, offering a range of designs that echo the elegance of nature while meeting modern demands.

Explore More About the Campaign

To dive deeper into the "WOW That's Corian!" campaign and discover the potential of Corian® Solid Surface, visit the official website for various resources and inspiring ideas.

Frequently Asked Questions

What is the main focus of the "WOW That's Corian!" campaign?

The campaign showcases the innovative uses and transformative potential of Corian® Solid Surface in modern architecture and design.

How does Corian® Solid Surface compare to traditional materials?

It offers greater versatility and design freedom, allowing for complex shapes and applications that traditional materials may restrict.

In what sectors is Corian® Solid Surface particularly effective?

It excels in healthcare, education, hospitality, and food service applications due to its performance and hygienic properties.

What trends are influencing the design of Corian® products?

Current trends include biophilic design and minimalism, which seek to integrate natural elements and simplicity for enhanced user experiences.

How can professionals learn more about Corian® Solid Surface?

Visit the Corian Design website for comprehensive information, design inspiration, and professional resources.

About The Author

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