Celebrating Innovation: 2025 Counselor Awards Highlights
Exciting Recognition at the 2025 Counselor Awards
The Advertising Specialty Institute (ASI), a top authority in the promotional products sector, has officially announced the winners of the 2025 Counselor Awards. This prestigious event recognizes the visionaries redefining the industry with their innovative approaches and successful initiatives.
Spotlight on Leadership: Justin Zavadil
One of the evening's highlights was the recognition of Justin Zavadil, president of American Solutions for Business (ASB), who was honored as the Counselor Person of the Year. His tenure since 2017 has been marked by impactful leadership that has transformed ASB into a rapidly expanding marketplace leader. Under his guidance, ASB has ventured into new territories, executed strategic acquisitions, and fostered a culture of employee ownership that enhances productivity and satisfaction.
A Visionary Leader
According to Timothy M. Andrews, ASI's president and CEO, "Justin brings fresh thinking and a future-focused mindset to every decision." His emphasis on e-commerce and streamlined operations has propelled ASB’s remarkable advancement, establishing it as one of the premiere large distributors in the promotional products arena.
Ceremony Highlights and Other Honorees
The Counselor Awards ceremony took place in an enthusiastic environment at McCormick Place Convention Center, coinciding with the 26th annual ASI Show Chicago. This trade show stands as the largest of its kind in the Midwest, showcasing the latest innovations in the promotional products industry.
Another noteworthy recipient was Carleen Gray, CEO of STAHLS', who received the title of Counselor International Person of the Year, acknowledging her influential role in leading advancements in decoration and on-demand technology.
A Comprehensive Listing of Winners
For those interested, the full list of 2025 Counselor Award winners is now available online, including detailed profiles and photographs of the esteemed recipients.
Key Industry Rankings Revealed
In addition to the awards, the ceremony unveiled the 2025 Counselor Top 40 distributor and supplier rankings, providing insights about the industry’s leading companies by revenue. Some of the remarkable highlights include:
- 4imprint proudly remains in the No. 1 distributor position, with impressive sales reaching $1.34 billion.
- SanMar leads as the top supplier with projected revenue of $3.8 billion.
- Notably, 20% of the top 40 companies reported significant double-digit growth rates.
About ASI
The Advertising Specialty Institute (ASI) plays a critical role in connecting a network of 25,000 suppliers, distributors, and decorators within the $26.6 billion promotional products industry. For those looking to enhance their understanding of this vibrant marketplace, more information is accessible at asicentral.com.
Frequently Asked Questions
What are the Counselor Awards?
The Counselor Awards celebrate leaders and innovators in the promotional products industry, recognizing their contributions and achievements.
Who is Justin Zavadil?
Justin Zavadil is the president of American Solutions for Business (ASB) and was named Counselor Person of the Year for his significant leadership in the industry.
Where was the award ceremony held?
The award ceremony was held at McCormick Place Convention Center during the ASI Show Chicago.
What criteria are used to select award winners?
Award recipients are nominated by industry peers and selected by ASI's editorial team based on their innovative contributions and leadership qualities.
How can I find out more about the ASI network?
More information about the ASI and its network of suppliers, distributors, and decorators can be found at asicentral.com.
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