Celebrating Growth: Domino's Pizza China Reaches 1,000 Stores

Domino's Pizza China Reaches a New Milestone

DPC Dash – Domino's Pizza China (1405.HK) recently celebrated a remarkable achievement with the grand opening of its 1,000th store in the country. This momentous occasion reflects the Company’s rapid expansion and growing popularity among Chinese consumers.

Store Features and Promotions

The newly opened store showcases a vibrant interior that incorporates local cultural motifs, presenting elements like bamboo and pandas. This thoughtful design aims to create an enjoyable and festive atmosphere for diners. To celebrate this notable milestone, DPC Dash is launching limited-time promotions through its channels, inviting customers to participate and enjoy unique offers during the store's first ten days of operation.

Commitment to Quality and Value

DPC Dash remains dedicated to providing high-quality and value-driven dining experiences. Through continual product innovation and improved service offerings, the Company aims to enhance customer satisfaction. Their effective implementation of the 4D strategy—Development, Delicious pizza at value, Delivery, and Digital—has propelled double-digit revenue growth and solidified its reputation in the market.

Impressive Financial Performance

For the first half of 2024, DPC Dash reported significant revenue, reaching RMB2.04 billion with a positive adjusted net profit. The Company has marked its 29th consecutive quarter of positive same-store sales growth, illustrating ongoing success and resilience in the competitive market. Notably, DPC Dash has achieved top rankings within the Domino’s network for remarkable first-month sales, underscoring the strong performance across its stores.

Expanding the Store Network

DPC Dash's strategic initiative known as "Go Deeper, Go Broader" has driven massive growth, increasing its store count from slightly over a hundred to 1,000 locations since 2017. As part of this expansion, DPC Dash plans to open about 300 to 350 new stores each year in 2025 and 2026. This initiative is expected to enhance the Company’s footprint in the dynamic Chinese food and beverage industry, catering to diverse consumer preferences.

Streamlining Operations with Central Kitchens

In order to support its extensive network of stores and meet growing consumer demand, DPC Dash has established central kitchens in strategic locations. These facilities are designed to provide efficient supply chain solutions. The Company is also focused on upgrading its operations to ensure quality and consistency across its growing network.

Innovative Offerings and Customer Engagement

DPC Dash prides itself on its commitment to product innovation, with over 30 pizza varieties and a wide selection of crust options that cater to local tastes. The Company runs frequent promotions via its online platforms, contributing to increased customer engagement and satisfaction. As of now, the number of loyalty program members exceeds 21 million, showing a robust customer retention strategy.

Celebrating Team Excellence

To recognize the hard work and dedication of its team, DPC Dash recently hosted a conference for its store managers in celebration of the new store opening. During the event, the Company awarded various honors to outstanding employees, reinforcing its culture of appreciation and teamwork.

Commitment to Employee Experience

DPC Dash was honored with the Kincentric 2023 China Best Employers award, which reflects the Company’s dedication to fostering a positive work environment. This recognition not only highlights the Company’s performance in the industry but also emphasizes its efforts to create a supportive and motivating atmosphere for employees.

A Vision for the Future

Aileen Wang, Chief Executive Officer of DPC Dash, expressed her enthusiasm for this significant milestone, stating that the Company will continue to enhance customer experiences and uphold its values of customer-centricity and integrity. With innovations on the horizon, DPC Dash aims to extend its reach and offer delightful dining experiences to more consumers across China.

About DPC Dash Ltd.

DPC Dash is known as Domino's Pizza's exclusive master franchisee in China and has developed a robust network with 1,000 stores in 33 cities. Leveraging technology and innovative practices, the Company strives to maintain its leading position in the competitive pizza market, meeting the evolving needs of its customers.

Frequently Asked Questions

What is the significance of the 1,000th store for Domino's Pizza China?

The 1,000th store marks a major milestone in the Company’s growth and demonstrates its successful expansion strategy.

What promotional activities are being offered at the new store?

The new store is celebrating with limited-time promotions available through its ordering channels for the first ten days of operation.

How has DPC Dash performed financially?

DPC Dash reported revenues of RMB2.04 billion for the first half of 2024, showing double-digit growth and achieving its first-ever positive net profit.

What is the future growth plan for DPC Dash?

The Company plans to open approximately 300 to 350 new stores annually in the coming years to further solidify its presence in the market.

How does DPC Dash ensure product quality?

DPC Dash utilizes centralized kitchens and advanced management systems to ensure food safety and quality across its locations.

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