Celebrating Four Decades of Laura's Lean Beef Tradition
Celebrating the Legacy of Laura's Lean Beef
Laura's Lean Beef proudly marks a significant milestone—its 40th anniversary as a trailblazer in the clean eating movement. Founded by Laura Freeman, this brand has revolutionized how consumers perceive beef by promoting health and sustainability. To commemorate this momentous occasion, Laura's Lean is offering a nationwide giveaway where ten winners will enjoy free beef for an entire year.
From Humble Beginnings to Industry Leader
Laura Freeman took a bold step in the mid-1980s. By asking what if beef could be healthier for both consumers and animals, she embarked on a mission to create a natural beef option that rejected the industry's reliance on hormones and antibiotics. Her vision led to the establishment of Laura's Lean Beef, a brand built on trust and integrity.
The Birth of Clean Eating
Unlike many of her contemporaries who prioritized profit through fast livestock growth, Freeman emphasized health and ethical practices. She adhered to strict USDA standards for "lean" and "extra lean" beef, showing that the product could be not only healthy but also delicious. This commitment to clean eating paved the way for the brand to earn the trust of families for four decades.
Beef for Everyone
Today, Laura's Lean stands tall as the #1 selling natural beef brand in the U.S. with its dedication to providing high-quality beef. The brand remains grounded in its original principles, featuring products made with a single ingredient: beef. Laura's Lean's commitment resonates strongly with health-conscious consumers, aligning with the rising trend towards clean food.
Customer Appreciation Through a Special Giveaway
In acknowledgment of the loyalty displayed by customers over the years, Laura's Lean is launching a national giveaway. Ten winners will be awarded vouchers for free beef for a year, usable at participating retailers through 2026. This giveaway, running from late May through early September, celebrates summer grilling while reinforcing Laura's Lean quality.
A Value-Driven Brand for Generations
As a recognition of the brand's ethos, Charity Bradley, the Director of Marketing and Brands, emphasizes the importance of clean labels and honest food. Laura's Lean has been a mainstay in the market, standing firm against competitors, ensuring it continues to welcome new generations of customers, from Baby Boomers to Millennials.
Looking Ahead with Integrity
As Laura's Lean transitions into its next era, it remains committed to the foundational values instilled by Laura Freeman. The focus is on using natural ingredients and championing the health of both consumers and the environment, highlighting that doing the right thing is paramount.
About Laura's Lean Beef
Founded in 1985, Laura's Lean Beef advocates for natural cattle raising without added hormones or antibiotics, affirming that beef can harmoniously fit into a nutritious lifestyle. Featured in over 11,000 stores across 49 states, the brand is part of the Meyer Natural Foods family, exemplifying quality and sustainability in each product.
Frequently Asked Questions
What is Laura's Lean Beef known for?
Laura's Lean Beef is recognized for its commitment to clean eating, offering beef products without added hormones or antibiotics, maintaining a health-conscious approach.
How can I enter the giveaway?
The national giveaway allows entries via the Laura's Lean Beef website, where participants have a chance to win free beef for a year.
When does the giveaway take place?
The giveaway runs from late May through the beginning of September, encompassing the summer grilling season.
What makes Laura's Lean Beef different from other brands?
Unlike many beef brands, Laura's Lean provides products made with just one ingredient—beef—while adhering to strict quality and health standards.
Where can I find Laura's Lean Beef products?
Laura's Lean Beef products are widely available in over 11,000 stores across 49 states and can also be purchased online at Meyer Market.
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